JUKARI Fit to Fly: The sensation of fl ying
you experience the sensation of fl ying Soleil artists do as part of their shows. performance without sacrifi cing any
during the workout. Anyone taking the JUKARI Fit to Fly attention to style and detail.
Leslie Calvagne, Reebok’s training class must leave it feeling they have “The collections contain versatile pieces
director for JUKARI Fit to Fly, worked experienced something different, with that can be mixed and matched together
with Cirque du Soleil for 12 months to that Cirque du Soleil fl air. The skill came or integrated into every woman’s daily
create the workout and the equipment. in adapting and testing these moves so wardrobe, providing a fashionable and
She says: “We set ourselves the task of that they felt real but, at the same time, contemporary fi tness range that can be
creating the ‘smile while you’re sweating’ easily accessible for anyone.” worn both in and out of the gym.”
workout, and the hundreds of women
who have already taken this class tell us the product global marketing support
we have succeeded. To compliment JUKARI Fit to Fly, The launch of JUKARI Fit to Fly will be
“JUKARI Fit to Fly is a head-to-toe Reebok has also created two collections supported by a global marketing campaign
workout that’s new, different and, of women’s fitness apparel and throughout 2009. Running online,
above all, fun. Working with Cirque footwear: On the Move and the outdoor, in-store and in-print in key
du Soleil has been an incredible Reebok-Cirque du Soleil collection. markets worldwide, the campaign will
experience and we’re delighted with Both consist of products which feature JUKARI Fit to Fly action imagery
the result – as are our gym partners can be worn for a range of fi tness and Reebok On The Move and Reebok
around the globe who have seen it, disciplines, from running to yoga, Cirque du Soleil apparel and footwear.
tried it, and who will be launching it to JUKARI Fit to Fly to tennis. All have
their members this year.” been developed and designed with a
As the creative inspiration behind deep understanding and knowledge of FOR MORE INFORMATION
the project, Cirque du Soleil played the unique way a woman’s body moves. PLEASE CONTACT:
a crucial role in creating the class. As Reebok’s head of women’s apparel, Andrew Stone/ Maya Ogorzalek
Lyn Heward, creative director of the Michele Slobin, led the Women’s M&C Saatchi Sport & Entertainment
Reebok-Cirque du Soleil programme, Product Creation team. She says: T: +44 (0)20 7543 4591 / +44 (0)20 7544 3794
says: “From day one, we committed “The Reebok On the Move and E:
Andrew.Stone@mcsaatchi.com /
to making sure every move would Reebok-Cirque du Soleil collections
Maya.Ogorzalek@mcsaatchi.com
be inspired by real moves Cirque du provide women with a high level of W:
www.reebok.com /
www.reebokclub.co.uk
august 2009 © cybertrek 2009 Read Health Club Management online 5
healthclubmanagement.co.uk/digital
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