fi a update
news
from the board mps line up to support clubs
The MoreActive4Life campaign
•
Meg Munn, MP for Sheffi eld Heeley,
received a kickstart from the was at Fitness First in Millhouses,
government when Secretary of State Sheffi eld, last month
for Health Andy Burnham said: “Making In addition, there are a growing
just small increases in your activity number of supporters in Westminster –
levels can make a big difference to your the Rt Hon John Battle MP for Sheffi eld,
overall long-term health. Tony Lloyd MP for Manchester, and Ben
“Active people are up to 50 per cent Bradshaw MP for Exeter and Member
less likely to be at risk of major chronic of State for Health and South West
disease like coronary heart disease, among them – who have been lending
stroke, diabetes and cancer. But not their support to promotions for their
enough of us do the recommended 30 local MoreActive4Life clubs.
minutes, fi ve days a week.
“Change4Life is helping families eat
two years on well, move more and live longer and
has prompted a lifestyle revolution. The
harm tegelaars •
FIA’s MoreActive4Life campaign will
make an important contribution to this
president • european
wellness revolution.”
health and fi tness
The campaign has already spurred a
number of MPs into action, with a steady
association (ehfa)
stream heading down to their nearest
FIA club to help promote the campaign
Little more than two years ago, I in their community:
©IST
became president of the European
•
Richard Caborn, the Labour MP for
OCKPHO
Health and Fitness Association Sheffi eld and Minister of Sport in 2001,
(EHFA). Since then, we have was at Gym Plus at the Copthorne T
O
made quite an impact in Brussels, Hotel on 31 July
.COM/MARCEL MOOJI
representing the European
•
Martin Linton, the MP for Battersea,
health and fi tness industry to the will be at Latchmere Leisure Centre,
institutions of European governance. Battersea, on 3 August
As an industry, we have to
•
Gillian Merron, Minister of State
infl uence policy upstream, before (Public Health) at the Department
it hits our clubs and centres via of Health and the MP for Lincoln, Change4Life and MoreActive4Life:
Westminster, devolved assemblies was another active promoter at A lifestyle revolution, encouraging
or local authorities. This means Yarborough Leisure Centre people towards the 5x30 goal
shaping policies and directives
before they leave Brussels, where
70 per cent of UK law is drafted.
have I got news for you
In order to achieve this, EHFA
has managed to secure considerable
industry support. This was seen in A
s the launch of MoreActive4Life continues to gather momentum, the media
has been lending its support to the campaign. From BBC Radio 5 Live, BBC
June when the CEOs of Europe’s 17 Radio Bristol, Radio Manchester, Radio Sheffi eld and Radio WM to the Newcastle
largest operators came together to Chronicle, Sheffi eld Star and a whole host of other publications. Some of our
strategise the future of the industry. favourite comments emerging in support of the campaign include:
What emerged from that
meeting was simple: wherever you
operate, we have simple facts to
“.... cheaper gym “This is the best
acknowledge. As an industry we
sessions to cut obesity” so far.”
must continuously get better at
what we currently do. We must Evening Standard The Times
then take what we currently do and
continue to innovate aggressively
“.... fi rst steps to “.... couch potatoes
so we create our own future.
Finally, we must work together
a more active urged to get off
through our national, regional and
lifestyle” the sofa”
global associations to shape the
environment in which we operate. Marketing Week Lincolnshire Echo
18 Read Health Club Management online august 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76