international news
in brief... turkey’s hilton dalaman opens
The Hilton Dalaman Golf Resort & Spa The new 410-room resort has its own
dance mat fi rst for aura offi cially opened on 19 June. Operated private kilometre-long beach and a range
Aura Tullamore Leisure Centre under a franchise licence agreement of leisure facilities, including a 6,000sq m
in County Offaly has teamed with with Gocay Tourism, Management, health club and spa.
ZigZag to launch Ireland’s fi rst Investment, Transportation & Trade Inc, The Precor-equipped gym offers CV
fi tness-related dance mat classes. the resort is Hilton Hotel Corporation’s and resistance equipment, an indoor
The site, run by Tullamore Town ninth property in Turkey. jogging circuit and a studio for meditation,
Council and Aura Sport and Leisure yoga and pilates classes. Facilities are
Management, has invested in currently only available to guests, but
ZigZag’s fi ve-step dance mats – said memberships will be sold from next year.
to be the fi rst dance mats in the The spa is one of the region’s largest
health club sector in Eire – for use holistic themed spas, with 18 treatment
in its dedicated children’s fi tness rooms, four VIP treatment rooms,
room, as well as at external events. 10 spa suites, two Turkish baths, four
“You can’t just add an activity to saunas, a steamroom and a spa pool.
the timetable and expect people There are also seven outdoor and
to come,” says Stuart Martin, three indoor swimming pools and two
Aura’s group fi tness and retention tennis courts, while an 18-hole golf
manager. “The taster events have Spa offers 18 treatment rooms as course and nine-hole golf academy
demonstrated what fun the dance well as four VIP treatment rooms facility are scheduled to open in 2010.
mats can be, and the proof is in the
number of people now coming to the
centre specifi cally to use them.”
vivafi t hits 100 clubs in portugal
The centre currently runs only
kids’ dance mat classes, but has The opening of Vivafi t’s latest club in
been doing taster sessions with Lisbon has taken the franchise to the
adults, including older adults, and 100-site milestone in Portugal.
plans to introduce classes for these A further 21 locations are set to
audiences too. open by the end of the year – 19 in
Portugal and two in Spain – representing
escape appointments an investment of €3m and an annual
Escape Fitness has strengthened its growth rate of 23 per cent year-on-year
team in continental Europe following CEO Pedro Ruiz says: “Reaching the
continued growth across the region. one hundred milestone, without any
Raimo Treffers joins from Life stores closing in the last six years, is
Fitness, as trade sales account and a clear indicator that our brand and
distribution business manager, while franchising system are secure investments.
Katrin Jaernecke is the new national “Portugal is still a growing market:
key account manager for Germany, penetration rates are lower than average
Austria and Switzerland. in the EU, which means that we still have Vivafi t, the women-only franchise,
a large, untapped market to conquer.” offers pilates classes to its members
club med 30th birthday
Club Med, the fi tness chain in Paris,
will be celebrating its 30th birthday positive results in australian member survey
in September with an open-door
event in fi ve of its 22 clubs. Sixty per cent of Australian gym-goers money. Members claim to visit between
Members and non-members are either satisfi ed or very satisfi ed two and three times a week, mostly to
will be able to come along to try with their gym, according to the 2009 do a cardio and weights workout (67
out activities at the clubs, with a Australian Fitness Industry Survey per cent) or a group fi tness class (34
different theme in each of the fi ve (AFIS), conducted among 7,000 members per cent). Many employ the services
locations: Zen, techno, fi tness, by direct debit service provider Ezypay. of a personal trainer (17 per cent),
sport and wellness. The sessions Based on the survey, 64 per cent of but 51 per cent say they reached their
will take place across the whole members are female, with 31 per cent goals due to advice given by the club, as
day, until 1am, with Zumba sessions aged between 26 and 35. opposed to having to pay for PT.
– the Latin-inspired rhythm and Ten per cent said the cost of the The survey also reported a very
movement classes – playing a role membership was not as important as competitive local market: 20 per cent of
throughout. Members can bring a the benefi ts received, and 39 per cent clubs have 10 or more local competitors
friend to the sessions. said clubs were in general value for within a 10-minute drive time.
16 Read Health Club Management online august 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
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