sibec
report
Katie Start summarises this year’s SIBEC UK keynote presentation, and asks
delegates for their thoughts on its ‘partnership’ theme
S
peaking at SIBEC UK in May, The campaign calls for a coalition of all working together to achieve joint
Roger Pontefract, consultant the health and education sectors, the outcomes. For example, a Primary Care
and non-executive director third sector, industry, the media and, of Trust (PCT), the local authority and
of NHS Sefton, shared his course, the fitness industry, represented the private fi tness sector could all work
thoughts on how a change in central by both buyers and suppliers. together through the LSP to achieve
government attitude to tackling the So, if this presents our sector with a agreed targets for increasing the level of
problem of an increasingly inactive great opportunity, and if physical activity physical activity of the local population.
nation has created a significant growth and health are now huge priorities at a These organised groups work together
opportunity for our sector. national and local level, how can we best to produce Sustainable Community
The fi nancial implications of the exploit this in the context of changes Strategies (SCSs) which defi ne the
nation’s inactivity, identifi ed in the taking place in the public sector? In economic, social, environmental and
Wanless Report of 2006, jolted the recent years, there has been a major health needs of the area. Local Area
government into developing an ‘invest to shift from a silo mentality towards Agreements (LAAs) then set targets
save’ strategy based on the principle that partnership working, not just between for meeting priority needs, and the new
prevention is better than cure. public sector organisations but also method of assessing performance from
The scale of the problem we face between public and private sectors. 2009 will be the Comprehensive Area
is being matched by the industrial- Assessment (CAA), which will judge how
scale resource needed to tackle it. In eyeing the opportunity well all partners work together to meet
launching the Change4Life campaign, the What we’re now seeing are Local the needs of a community.
government has highlighted the need Strategic Partnerships (LSPs) made up of The current economic crisis means
for a lifestyle revolution, encouraging us key stakeholders from the public, private, budgets are likely to be squeezed
all to ‘eat well, move more, live longer’. voluntary and community sectors hard from 2010/2011; outcome-based
accountability will become increasingly
important in a climate which demands
Win:win Fitter
that every pound of expenditure is
people mean less
justifi ed. Public sector resources will
bills for the NHS
increasingly be directed into areas that
can demonstrate value for money, and/
or achieve strategic outcomes.
promoting the benefits
Evidence supporting the health benefi t of
physical activity is clear. Promoting the
benefi ts of physical activity and delivering
services that encourage, advise and deliver
leisure in the community will be key to the
©IST improvement of health and the narrowing
OCKPHO of health inequalities. This is before we
even start to explore the equally attractive
T
social and economic opportunities.
O
.COM/MAXIM BOLO The door is now open for the fi tness
industry to make its case and play its part
in the delivery of the government’s health
agenda. We ask SIBEC delegates for their
thoughts on how to go about this.
TNIK
O katie start
V
healthclub@leisuremedia.com
64 Read Health Club Management online august 2009 © cybertrek 2009
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