supplier
profi le
In your element BodySense is
a new product concept based on
the use of the natural elements to
optimise muscle performance
What are your plans
for the UK?
I see good potential for gym80 in the UK,
especially in the private sector, in clubs
looking for a high quality alternative,
the public sector and higher education.
I know the UK market, and we’ve been
able to hire a very qualified professional
in the form of Colin Carter as UK MD.
We’re geographically close to London.
We have the strategic partnership with
SCIFIT in the UK, who also provide the
after-sales service for us – although, What are your most recent a screen in the pod projecting the
as I say, our equipment really doesn’t product innovations? right sounds and visuals to encourage
need much in the way of servicing. We One of the biggest things for me optimum performance on that piece
know what the market’s asking for is BodySense
®
, which I think is a of kit. The concept could also be used
through Colin, and he really believes in product that will eventually allow without equipment, for example creating
our products. There’s great chemistry. us to appeal to a population that’s a room where you do a BodySense
never ever entered a fitness club. programme – a series of movements
What will be your USP Jürgen Woldt is the scientist who’s that replace weight equipment – or even
in the UK? developed the concept and he’s been yoga, with the right elements projected
I think we want to be the alternative. working on it since 1981. He observed onto the screen at the right time.
There are the obvious players that try people working out and was interested We have a system with fi ve pieces of
and beat each other every day; we’d like by the fact that one day you’re able to equipment, based on the fi ve elements,
to remain outside that main battlefield, lift 50 kilos, the next only 30. Why was and another system of twelve pieces,
coming in with fresh ideas and unique that? He became interested in the way which also takes into account the
products, as well as offering a business muscles behaved during movement, and meridians as a way of linking to the
relationship where the customer can put what kind of effects could be applied to organs as well as the muscle groups.
in some of their individual requirements. the muscle to make it move smoothly. The medical market has responded
That’s where I think we’re very well to this in Germany,
uniquely positioned. and it’s a product I treat
We’re a company with
ARIE VAN WINKELHOF FAVOURITES
with a lot of respect. It’s
people, with faces – we’re not something I want
touchable. We’re not Book – The Firm, by John Grisham to sell to everyone –
necessarily driven by Film – The Firm just to customers who
stock market pricing or Music – Blues, techno, rock understand it, who respect
shareholder value, but Workout – boxing the knowledge that’s
by customer value. We Place – The beach been gathered, and who
don’t have a sale at the Food – Indonesian appreciate its ability to draw
end of each month or Best piece of advice – Believe in yourself in non-gym goers.
each quarter. We don’t
go where everybody What are your
else goes, with all the discounting that This concept sounds incredible but, plans now?
entails – why have a list price if you once you look into the science, you see We have a strategic plan mapped out to
can give an 80 per cent discount on it? it’s sound. Woldt combined traditional 2015, but it’s not in the drawer. It’s on
With us, what you see is what you get. Chinese medicine, allocating visuals, the table and we adjust it daily. We have
sounds and smells of the fi ve natural priorities – optimisation of what we have
What’s the focus of elements to different muscle groups. He in terms of product, market segments
your R&D? found out, for example, that the colour and so on, plus growth and risk
We’ll continue to improve our strength red or the element fi re has an effect on management – but in the end, we know
offering, always being alert to new the quads, while the colour yellow has an where we do and don’t want to go. We
product possibilities. On the cardio effect on the pectorals. He works with know what we can and can’t do. And
side, our job is to do the design you with a colour – with the element it’s about being an interesting, different,
and frame structure work here in – and you feel the difference in the fun team of people who make good
Gelsenkirchen. And on the software performance of relevant muscle groups. equipment and offer functional solutions.
side, our job is to continually provide BodySense is based on this concept.
feedback to the group of developers We have a series of pods with a piece kate cracknell
working on the next modules. of resistance equipment in each, and healthclub@leisuremedia.com
68 Read Health Club Management online august 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
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