The Pritikin programme gives people the
information they need to make healthy food
choices, even after they leave the centre
And people like Andrea Coogle, mother
of three young children, who lost 75
pounds and has kept the weight off
for years – she calls Pritikin “a lifetime
.COM
T
O
journey of health and wellbeing” and
adds: “Pritikin’s not about ‘Can I get
this weight off in 30 days before I go on
OCKPHO
vacation?’ It’s about feeling a lot better
every day – and for all the days to come.
T
OS ©IST
Pritikin involves the whole person, and
that’s what I love about it.” ALL PHO
What part does exercise play
in the programme?
Regular exercise is a vital component of with kids, but we’ve never had an offi cial Will you expand into any
Pritikin. Our exercise programme is programme like this for adults before. other countries?
based on state-of-the-art science for It has slightly looser guidelines for We’re speaking with potential partners
losing weight, getting fit and achieving sodium and animal protein, and includes in Singapore and the UAE, but they’re
optimal health. Every facet is designed to more foods that are acceptable in not confirmed. We’re particular about
be easy to follow wherever guests find limited quantities. This may make it who we do business with to ensure our
themselves, from home to airports to easier for some to follow. It’s suitable guests get consistent results.
hotels. The programme includes cardio, for those in reasonable health who
strength training and stretching, and we want to stay that way, and allows us What’s next on the agenda?
accommodate all levels of fi tness: people to cast the net wider for a younger, Our relocation in Florida to
who haven’t exercised in years right up healthier clientele. But if you come accommodate expansion and the
to athletes wishing to ‘super-train’. to us with severe diabetes or a heart Medicare rollout. From January 2010,
Our doctors and exercise physiologists disease, we’ll still strongly recommend Medicare will cover certain people to
also use the results of comprehensive the traditional Pritikin Program. undergo the programme in 72 one-hour
cardiometabolic stress testing and sessions. This will be non-residential,
biomechanical and muskuloskeletal How’s the deal in India going? and Medicare will pay for doctors,
evaluations, all conducted at Pritikin, to We’ve granted VLCC a master licence. exercise classes and nutrition lectures.
create a highly personalised exercise plan We’re providing the know-how, Medicare realises it’s worth investing
for each guest, which means they shed programme and recipes, and VLCC will a few thousand dollars for someone to
fat and build muscle quicker and more be running the centres. They’re sending do our programme if it means they can
effectively than they ever thought key people to us for training, and we’re avoid surgery or get off their medication.
possible. And each day, they discover the helping with hiring. The centres will And where Medicare goes, private
fun, the thrill, of being fi t. offer non-residential programmes insurance companies follow.
similar to something we offer here, We’ll also be setting up non-
You’ve launched a less rigid called the PM Program, where people residential centres in local communities
version of Pritikin. Why? sign up for a 12- or 16-week course and offering 12- or 16-week programmes,
The new version, the Pritikin First Step come in two or three times a week for enabling us to expand across the US.
Program, has been in development and an exercise session, a lecture and a meal.
beta testing for years. It’s similar to the We’re doing field research to see what’ll rhianon howells
programmes we’ve developed for use work in India in terms of schedules.
healthclub@leisuremedia.com
august 2009 © cybertrek 2009 Read Health Club Management online 45
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