Guests are assessed by trained professionals, including doctors and dieticians
Also launched is a web-based scheme
– MyPritikin – which enables members
We believe that, if you lead
worldwide to get daily coaching from the
doctors, nutritionists and other experts
a healthier lifestyle, you can either
at the Florida centre. The company also
has a supplements line and a Pritikin avoid or reverse most of the
packaged food brand, which was bought
by Quaker Oats in the 1980s before
diseases that kill most people
being sold to another company and
recently bought back by Pritikin.
Elsewhere, Lehr has confi rmed a either avoid or reverse the diseases that
licensing deal with the major Indian kill most people in the world, such as .COM
health and beauty operator VLCC, diabetes, heart disease and obesity. Our
T
O
which already has about 180 health goal is to give to people the tools they
centres in India, to roll out 12–15 need to change the way they live. We OCKPHO
Pritikin day centres in India within three prefer prevention to reversal: we have a
years. Further deals with operators family programme where people bring
T
OS ©IST
in the UAE, Singapore and Costa Rica, their kids from the age of seven, and I
among others, are under discussion. love that. But some people wait until
ALL PHO
Meanwhile, the US government has they have a health issue before they
passed legislation which, from 2010, will come to us – they want to reverse the
allow participation in the Pritikin Program problem or avoid surgery – and we’re
for heart disease patients to be covered successful there too. In one study, 80 per
by Medicare – its public health insurance cent of people who came after being told
scheme – thereby greatly increasing the they needed heart bypass surgery didn’t
potential for a domestic rollout. need it after five years of follow-up.
Here, Lehr explains what makes the
Pritikin approach unique and shares his Who do you compete with?
vision for the brand in the 21st century. That’s hard to answer because Pritikin
does so many different things. Pritikin has
How would you sum up the sold more than 10 million books, so in a
Pritikin philosophy? sense we compete with diet and lifestyle
It’s essentially one of prevention and books. In terms of our one- or two-day
Preventative courses are offered to
reversal. We believe that, if you learn executive physicals programme, we
families with kids aged seven and over
and practice a healthy lifestyle, you can compete with facilities that offer those.
august 2009 © cybertrek 2009 Read Health Club Management online 43
healthclubmanagement.co.uk/digital
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