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High quality Local authority spas
such as Whitley Bay (above) are
starting to look like private spas
gerard
Full range Whitley Bay has almost
mccarthy
all Dalesauna’s products, from salt
inhalation to a spa pool (above)
Heat treatment Women prefer
High-end hotels are still investing:
lower temperatures, with
we’ve just kitted out Sofi tel’s new
softer heat and maybe steam
fl agship hotel at St James’s in London.
And we’ve just done a nice job at
Whitley Bay, where the local authority It’s exciting to see how the private
has spent about £4m refurbishing a sector approach to spa areas has rubbed
leisure centre. We’ve created a suite off on the public sector. There’s a
Design focus Oriental themes
which includes almost everything we do: realisation that people’s expectations
are less apparent now, with our
sauna, saunarium, salt inhalation, steam, are higher and they can’t get away with
own spa culture emerging
foot-spas, feature showers, spa pool, a second-best offering at public health
heated loungers and hydrotherapy baths. facilities any more. The fi rst thing we did
Also, we’ve recently kitted out six that constituted a real step away from 15-man steamroom, it’s down to a
colleges with sauna, steamroom, dry the norm of plastic steamroom and pine six- or seven-person sauna, but also
fl otation and hamman massage. They’re spa was at Wavelengths at Pendle. They adding an aromatherapy room, a salt
diversifying to offer spa therapy courses, put in treatment rooms, a new gym inhalation room, an ice fountain and
so need the right kind of equipment. and a comprehensive wet area/heat feature saunas. It’s less of an endurance
experience. The standard of fi nish was and more of an experience now. You
what development have you spectacular. It looked like a fi ve-star spa. can go on a spa journey from room to
been most excited about? Whitley Bay has followed on from that. room, slowly warming the body up from
Whitley Bay. It’s a real turnaround in 35 degrees to 85 degrees.
what you might expect from the typical what trends have you noticed?
local authority. They’ve spent a Over the last five years, the market’s with all these new
reasonable amount of money and their gone away from the basic sauna and experiences, are people still
new centre is very like a private sector steam and moved towards offering interested in saunas?
offering, with an incredibly high standard smaller heat experiences and more of I think they are. I think it still forms the
of finish throughout. It looks fantastic. them. Instead of a 15-man sauna and fundamental heart of the heat
august 2009 © cybertrek 2009 Read Health Club Management online 61
healthclubmanagement.co.uk/digital
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