This page contains a Flash digital edition of a book.
supplier
profi le
FAVOURITES
Book: Danny Champion of the World
Film: Ferris Bueller’s Day Off
Music: Just Jack / Sneaky Sound System
Place: Central Park, New York
Food: Chinese
Season: Summer
Leisure activity: Football, drumming,
clubbing with my mates and the Mrs!
Will existing gyms be put
retrospectively into the
SHOKK énergie format?
A small percentage will be converted
into franchises but, as many of our
current customers are in the public
or education sector, our main
focus will be on new facilities.
Breakdancing Activities to appeal to the savvy teenage market What plans do you have
for the next year?
We plan to open a new franchise site
How many SHOKK gyms 07/08. He was looking for a youth and two to three other facilities each
are there? offering to add to his portfolio and month across the globe. We’re also
We have more than 165 sites in the we were looking to franchise. It made planning to launch a number of key
UK, from Plymouth to North Ayrshire perfect sense to form a partnership product, programming and training
in Scotland. SHOKK is also the first – the industry leaders in youth innovations over the next 12 months.
UK youth activity company to expand activity with the industry leaders in These are under wraps at the moment!
internationally, with 200 SHOKK gyms franchising, offering each other shared
established in 20 territories across company resources and expertise. And for the next fi ve years?
the globe. This expansion has been SHOKK provides the consumer-facing To become an iconic household
aided by the launch of the SHOKK brand, expertise and programming, brand for young people around the globe.
énergie franchise in October 2007. while énergie supplies the back-end
franchise systems and support. What are you most
How did your partnership proud of?
with énergie come about? How do the new SHOKK My people. They’re a genuinely
We were 75 per cent of the way down énergie gyms differ from passionate team, and I’ve still got
the line to launching our own franchise the standard SHOKK gyms? about 80 per cent of the faces
when I met Jan Spaticchia at SIBEC All franchise sites display the black who were here five years ago.
SHOKK youth gym logo, rather than
the orange logo used for our licence What trends do you predict
sites. However, they have all the latest in the next few years?
elements of our concept, as well as The initiatives we’ve helped to
the standard back-end integrated front construct, pilot and support, such as the
desk systems and member management NICE guidelines to promote children’s
processes. Additionally, members at activity and Change4Life, will be seen for
franchise sites undertake our SHOKK what they are – a positive step forward.
Tactics Lifestyle Guarantee Impact And the leisure industry will recognise
Programme – an induction programme the role it has to play in helping the
designed to help young people achieve healthcare industry develop a message
a more active and healthy lifestyle. It’s about prevention rather than cure.
been proven to help with retention Hopefully the leisure, fitness,
and means young people get the most healthcare, education and sport
from the SHOKK experience. industries will start working together
instead of in isolation. Local government
Are SHOKK gyms authorities such as Birmingham
membership only, or City Council and Rochdale Borough
pay and play? Council are shining examples: all
Our franchises are pretty much parties, including the local PCTs, are
membership only, while the local working together to spend the right
authorities and trusts have to money where it’s needed most.
offer a ‘pay as you go’ option, or
Target wall Physical activity appeals to a combination, with concessions kath hudson
kids when it becomes entertainment based on social demographics. healthclub@leisuremedia.com
66 Read Health Club Management online june 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
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