This page contains a Flash digital edition of a book.
Getting kids active A leisure centre
can become a familiar environment,
meaning kids are more likely to
continue exercising after the course
optimising the
sector’s performance
While the leisure sector is ideally
positioned to be a delivery partner, there
remain areas where the sector can
improve its credentials. A key
consideration is professionalism.
Although a large number of operators
achieve incredibly high standards, the
sector as a whole does not necessarily
have the respect and understanding of
some commissioning organisations.
Obtaining nationally-recognised quality
marks can be very helpful in this regard,
including the FIA Code of Practice,
QUEST, ISO 9001 and Investors in People.
Another issue is staff qualifi cations.
REPs is well supported, but only an
estimated 60 per cent of instructors
are registered, meaning that quality of
instruction can be uncertain. A number
of important additions are being made
to REPs that will enable the leisure
sector to become an even stronger
delivery partner:
✽ The introduction of a children’s fitness
qualification at Level 2
✽ The re-introduction of nutrition as a
core module at Level 3
✽ A number of specialist modules at
Level 4 including obesity and diabetes
✽ An emphasis in the National
Occupational Standards on what a
qualification does not enable an
instructor to do, preventing young, keen
staff from going beyond their knowledge
limit to try to impress the customer
Other practical measures that can
help leisure providers improve their
partnering prospects include:
✽ Gaining a better understanding of
local government commissioning
✽ An increased focus on data protection
✽ Accurate outcomes measurement,
records of attendance and
benchmarking. MEND offers its delivery
partners an online operations
management and monitoring tool,
june 2009 © cybertrek 2009 Read Health Club Management online 47
healthclubmanagement.co.uk/digital
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