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The TAUT sports drink
brand was successfully
re-launched by Barr’s in 2008,
with an improved recipe, packaging
and presentation of the brand. TAUT
is made with natural flavours and
colours and contains no artificial
sweeteners or preservatives. It’s available
in two isotonic variants – orange &
mandarin and cranberry & blackberry
– which do not contain salts. A third
variant, Taut Endurance Lemon flavour,
has been formulated with a higher
level of salts for those who engage in
high-intensity sporting activities. G
laxoSmithKline Nutritional Healthcare,
makers of Lucozade Sport, launched a range
of 35 sports nutrition products in March.
fi tness-kit keyword: taut The range caters for all key need states: hydration,
fuel, focus, recovery and strength. It includes
powders, bars, gels and tablets in a selection of sizes,
formats and flavour variants, plus a new chocolate
protein ready-to-drink product. The range has been
developed alongside top athletes and sports scientists
to ensure quality and reinforce credibility among
consumers. The new products are expected to drive
growth by generating a number of incremental sales
through new customers and encouraging consumers
who already buy into isotonic drinks and hydration to
invest in new sports nutrition products.
fi tness-kit keyword: lucozade
In February, Lancashire-based
Science in Sport (SiS) launched
the world’s first fully-certified
organic energy and hydration
drinks. Organic PSP22 is a
complex carbohydrate energy
fuel for high-energy
performance, while Organic ch in vitamins B6, B12 Slazenger S1 has expanded its
Go Electrolyte is a F
OCUS, a energy ‘shot’ drink, was launched
in the UK in April. Ri
and B3, which are essential for improving hypotonic sports drinks range with
carbohydrate energy fuel with physical and mental performance, FOCUS is also the launch, in March, of a powdered
electrolytes to give you high in anti-oxidants and amino acids – all in a format ‘stick’. The 31g stick sachets
ultimate performance in the handy pocket-size 60ml bottle. It’s said to are available in two flavours:
heat. Both drinks allow rapid provide a sustained boost in concentration, raspberry and orange. The portion-
hydration and aid high-energy alertness and vitality, with the beneficial effects controlled sticks are simple to use
performance at all sporting felt within 10–15 minutes. The energy boost – simply add 500ml of water, with
levels. They are available in from a single shot lasts up to five hours, and the no need for measuring scoops,
sachets and tubs. The products vitamin-enriched blend of ingredients also means shakers and blenders – for quick
meet the Organic Farmers and users avoid the ‘crash’ that can be experienced and easy hydration.
Growers Federation organic from consuming sugar- and caffeine-laden drinks fi tness-kit keyword: aimia
classification standards. – FOCUS has no sugar, no carbohydrates, no
fi tness-kit keywords: artificial flavourings/colourants, minimal caffeine
science in sport and only four calories. kate cracknell
fi tness-kit keywords: focus energy healthclub@leisuremedia.com
june 2009 © cybertrek 2009 Read Health Club Management online 37
healthclubmanagement.co.uk/digital
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