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public sector. The solution can be will certainly be able to beat them right facilities in the best possible
anything from working with clients on price, and this is what people are environment, you will be successful.”
to source funding, to Alliance Leisure looking for at the moment.” Meanwhile the Leisure Development
and Pulse obtaining the funding for the Watts agrees that the public sector Partnership (LDP), a joint venture
project themselves and entering into is well positioned to benefi t. “The by Precor and Inspirit, has recently
partnership agreements. increase in the number of large projects commenced work on the redevelopment
Pulse recently completed the coming from the municipal sector is of Padiham Leisure Centre for Burnley
redevelopment of The Parks Leisure largely down to the signifi cant number Council. The £1.35m development is
Centre in Barrow at a cost of £1.7m – of customers trading down from more a 32-week project that will see the
£1.5m of which was secured through expensive clubs, but still having high refurbishment of about half of Padiham
Prudential borrowing, with the remaining expectations of what’s provided. Leisure Centre’s existing facilities, as
funded directly by Pulse. The design of “Local authorities are concentrating well as an extension to include new
the new facility was specifi cally centred more on delivering appropriate facilities features such as a dedicated children’s
around the introduction of a second for the demographic profi le of the area
fl oor to house a dedicated children’s gym. and are not as restricted by corporate
as this was seen as an essential element guidelines as the private sector.”
of the redevelopment by all parties. The
children’s market is growing rapidly and successful solutions
it was vital that The Parks offered a A recent project undertaken and gap
solution that would suit the whole family, funded by Alliance Leisure was for Dudley
not just the local adult population. Metropolitan Borough Council – gap
Since the refurbishment, and despite funding being where the private company
a new competitive facility launching makes up the shortfall in the funding from
just down the road, membership has other sources. The £1.2m contract
risen from around 350 before the covered improvements to Halesowen,
development to 1,210 members. This Crystal and Dudley Leisure Centres and
success has been attributed not only included the creation of a family fitness
to the new building, but also to the centre and a children’s soft activity area.
affordable membership fees on offer at Watts says: “These developments have
the refurbished facility. been extremely successful, with Crystal
Chris Johnson, MD at Pulse, believes far exceeding the targeted membership;
that the public sector is ideally placed to a staggering 112 memberships were sold
All-embracing Pulse has created an
fl ourish in the current climate: “If public in just two weeks. This demonstrates
offering that’s suitable for the whole
sector facilities can match the private the point that, if you understand
family, not just the adult population
sector when it comes to the offer, they your target audience and deliver the
june 2009 © cybertrek 2009 Read Health Club Management online 51
healthclubmanagement.co.uk/digital
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