This page contains a Flash digital edition of a book.

Exciting
Fr
an
chis
e
unity
...

Opp
or
t
tres f
or 5-1
8s

Mark
et Le
ading Activity Cen
faction
> Job satis
“The kids will do
> P
oten
tial f
or
anything if you
f
an
tas
tic r
et
urn
s
make it fun and
competitive,”
> Low outlay
says owner
Mickey Mellon
keep it fresh Incentives include awards and a points-
Although some of the club’s 240 based system designed to encourage
members are obese, a lot of the children participation and control behaviour.
are simply getting away with not doing Kids are expected to misbehave but, to
PE at school; it’s more of a fitness minimise anti-social behaviour, SHOKK
problem, says Mickey: “Most kids can’t has a ‘three strikes’ policy whereby
lift 1kg above their heads or run on a youth can lose their membership. Points,
treadmill for more than 90 seconds.” normally be saved up and exchanged
When working with kids to get for smoothies and SHOKK-branded
them active, at a basic level you have sportswear, would also be taken away.
to “keep it fresh and keep it moving”, The club has three REPs-accredited
advises Murphy. Mickey agrees: “For this instructors: a full-time duty manager, a
generation of kids, fi tness isn’t a main class instructor, and a part-time freelance
goal – entertainment is – and a youth trainer who teaches street dance and
gym has to strike this balance.” breakdancing. All have completed Do you ha
ve a minimum of
Blackpool SHOKK does this in a SHOKK’s core training and development
����
sqft
available?
number of ways, from rotating the workshops, teaching them how to
equipment each month to delivering manage young people in a gym setting,
We could in
stall a SHOKK
member feedback and fi tness tests every communication styles, child protection,
fran
chis
e to in
creas
e famil
y
eight weeks, as well as through a range of and health and safety. “Instructors can
retention & pay you up
to
incentives and competitions that add that make or break a club”, insists Murphy.
��
k p/a r
ental in
com
e!
key element for engaging youth: variety. Murphy is happy that, with the SHOKK
“We have some young people who standalone model, they have a winning
will never win a running competition, formula. “It’s the balance of all the
call NO
W f
or m
ore in
fo...
but who are great on the interactive different aspects: training, enthusiasm and
equipment. One girl in particular can brand,” he explains. “You could have all
beat anyone hands-down on the Dance the equipment in a room you want, but
Mats and it’s a huge confi dence boost for it’s not going make a facility successful. ���� ��� ����
her to win something physical against a You need to create an area that has a
info@shokk.co.uk | www.shokk.co.uk
guy that runs for Lancashire,” says Jane. balance between fi tness and fun, and then
“The kids will do anything if you make it train and enthuse your staff.”
competitive,” adds Mickey. “Whether it’s
competing on the Dance Mats or running caroline wilkinson
on a treadmill in teams or relays.” healthclub@leisuremedia.com
june 2009 © cybertrek 2009
HCM_vert_third_page_franchise.indd 1 21/05/2009 12:33:35
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84
Produced with Yudu - www.yudu.com