This page contains a Flash digital edition of a book.
working
with pcts
Maintaining change For campaigns
like Change4Life to have long-term
benefi ts, they must be accompanied
by grassroots community strategies
developed specifically for these tasks,
which allows automatic report
generation locally
✽ Reduction of staff turnover, which can
affect credibility
✽ Clear referral pathways to other
instructors and healthcare professionals
in the community
forging relationships
So should your organisation consider way in the private sector, for example, in which leisure providers are strongly
becoming a delivery partner? running GP referral successfully at a encouraged to participate. Details of the
If you already have an existing number of its facilities. campaign will be announced at the FIA
relationship with your PCT, however FLAME Conference this month.
small or large the contract, ask yourself government input
whether you can do it better. Have you Helpful advice is also provided in the concluding thoughts
given your staff the training and support government’s Foresight Report, where It’s clear that, over the next few years,
they need? Are they processing data and the top 10 tips for local action include: the leisure sector – and particularly the
paperwork effi ciently and accurately to ✽ Don’t go it alone: Local strategic health and fitness industry – will be
free up as much of their time as possible partnerships already exist with the uniquely positioned to become a true
for face-to-face customer contact? Do purpose of bringing partner agencies and trusted delivery partner for the
you measure this? Are customers being together to work on local issues such as Department of Health’s overarching
encouraged to continue exercising at obesity prevention. Each local authority strategies. During this period it can
the end of their programme? Are you in and its partners are required by law to demonstrate its ability to professionally
regular communication with your PCT, prepare a Sustainable Community deliver prevention and intervention
feeding back programme outcomes? Strategy for promoting or improving the strategies to improve health, thus
If you need to build a relationship with economic, social and environmental playing a key part in improving the
your PCT, there are two main routes: wellbeing of their area. Local Strategic health of the nation. Alternatively it
✽ Reactive: For larger projects, PCTs Partnerships bring together varied can squander this opportunity and miss
advertise their commissioning public sector agencies to develop local out on the chance to make a
requirements. There is no reason why area agreements (LAAs), which offer tremendous difference.
leisure centres and clubs cannot directly the potential to pool funding at a local Which will it be? The environment
tender, but the process is detailed and level for programmes that can best is right and the government is more
requires expertise, time and address local needs aware than ever of the role that our
consideration. Lack of previous ✽ Practise what you preach. Be a model sector could play. Interestingly, the
experience shouldn’t deter you, but it employer and develop healthy answer now lies directly in the hands
may be better to partner as the delivery workplace objectives of operators. Get it right and this is an
arm with an organisation such as MEND. ✽ Don’t re-invent the wheel. There’s a investment with a long-term payback for
✽ Proactive: The offer of your facilities lot of evidence to show what works to both the sector and the nation.
may be very useful for the delivery of combat and prevent obesity. Don’t try
existing programmes run by the PCT and write your own programmes –
and will help you start a dialogue. partner with those who are experts in FIA Flame 2009 Conference
Whatever your situation, take a good their field, offering evidence-based Lisa Taylor will be sitting on a panel
look at your current operation before programmes proven to get results of experts at the FIA FLAME
taking on more work and ensure that Last but not least, this year the Conference on Tuesday 9 June,
your standard operating procedures government launched Change4Life, asking: “Have we got what it takes
are watertight. For example, within a £275m social marketing campaign to become a delivery partner for
your fi tness department, review your designed to inspire families to change the Department of Health?” Joining
normal operational procedures for their behaviour. Initial fi ndings have her will be other leading industry
new customer/member inductions and suggested that the campaign is figures including Carol Weir, health
address any necessary improvements fi rst succeeding in reaching out to families promotions manager and
before considering taking on additional and children who are most at risk. commissioner for Rotherham PCT.
programmes and responsibilities. However, the campaign needs to be Details: www.fi a.org.uk
Although most work in this area is supplemented by grassroots, locally- +44 (0)20 7420 8560
currently delivered in public leisure implemented strategies to create long-
centres, there is absolutely no reason term sustainable change in communities
why the private sector shouldn’t get – locally-implemented strategies such lisa taylor
involved. Total Fitness is leading the as the FIA’s MoreActive4Life campaign, healthclub@leisuremedia.com
48 Read Health Club Management online june 2009 © cybertrek 2009
healthclubmanagement.co.uk/digital
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