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Are we properly selling all the benefi ts of fi tness, such as the positive impact on our body’s internal systems?
dr tim anstiss tony majakas
medical director • the academy for health coaching managing director • technogym uk
“N
ot everyone seeks improved
fitness, and those who do may “T
here’s a big opportunity
for clubs to use exercise as
not seek fitness for its own sake, but for medicine, yet this should be done using a
the sake of something else: wellbeing. So structured approach.
is the industry missing a trick? Maybe. To help assess and set out exercise
The big opportunity is to get more parameters for patients in different
involved in the health and wellbeing phases of Type 2 diabetes, for example,
industry, with fitness improvement Technogym partnered with the Italian
services playing a role but not the major diabetes association in the Italian
one. For instance, by 2010 the 15.4 million people on the NHS Diabetes Exercise Study (IDES). This study, published last
with a long-term condition will have personal care plans. But November, was based on 600 patients, and showed that the
where will these people go to get the lifestyle change elements higher the intensity of cardio and strength training that we can
of these plans? The local health and wellbeing centre perhaps? work a patient at, the better the outcome.
Yet evolving health and wellbeing centres out of fitness The study also proved that a prescribed, supervised exercise
centres will need to be more than just a rebranding of programme was much more effective at reducing risk factors in
exercise. Strategies and processes will be needed, local patients with Type 2 diabetes than a conventional method where
partnerships formed and strengthened, workforces people are given exercise guidelines and left to get on with it. It’s
developed, new quality control procedures adopted and now agreed in medical/scientific circles that structured exercise
new data captured – including health and wellbeing outcome is needed to maintain and change quality of life. What better way
measures and not just sales figures. Fitness professionals need to do this than visiting a gym three times a week?
to evolve into properly trained health coaches too. Yet it’s important, when moving forward with exercise as
Don’t get me wrong, fitness services are important, but people medicine, to consistently track data to provide people with
want value for money and the industry needs a new model.

evidence-based outcomes.

june 2009 © cybertrek 2009 Read Health Club Management online 29
healthclubmanagement.co.uk/digital
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