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procurement
and funding
FULL STEAM
AHEAD
There may be an economic
Prudential borrowing – and the demand
Exceeding targets Crystal Leisure
crisis, but funding is still
for the new facilities certainly seems to
Centre sold 112 memberships
be there, with plenty of new members
available for the right projects
in just two weeks after it
walking through the door.
underwent redevelopment
– especially in the public sector.
Interestingly, fi gures from the State
of the Industry audit by The Leisure
Claire James investigates
Database Company reveals that 56 per “However, the City is happy to provide
cent of the 114 new centres opened in funding for projects that can demonstrate
T
he current economic situation the past 12 months were private clubs. their commercial viability.” Companies
is having an effect on all areas However, in redevelopment terms, it such as Alliance Leisure, she says, are
of everyday life. The public would seem to be the public sector likely to be seen as low risk by the funding
are looking at their outgoings that’s particularly buoyant. companies, whereas a local authority with
to see if they can make savings by But even with opportunities open little or no track record in development
downgrading memberships, businesses to them, public sector operators still may struggle to prove its ability to build
are analysing how they can make space face challenges in securing the correct and sustain a profi table centre.
work harder, and finance companies are funding for developments. According
shutting up shop – or are they? to Sarah Watts, managing director of public benefits
In fact, there are a number of projects Alliance Leisure: “It’s not necessarily With security and funding key issues at
still going ahead, even in this diffi cult the availability of funds that’s under present, how are some of the myriad of
fi nancial time. The availability of funding pressure, but rather that the security new developments being funded, and
to public-owned facilities seems to be lenders require has now increased. what makes them successful?
largely unaffected by the downturn in “There’s a limited supply of money due Private companies like Pulse Fitness
the UK economy. Funding has been to the economic climate, and authorities and Alliance Leisure can help authorities
secured through a variety of different and trusts are struggling to demonstrate and trusts obtain the funding they
channels – whether through private- fi tness development record [a track require. Both companies have extensive
funded partnerships with specialist record of developing successful, experience and are experts at providing
operators or other avenues such as profi table facilities]. the right solution, particularly in the
TYPES OF FUNDING AVAILABLE


Prudential Borrowing: health, in particular children’s health.

Other public bodies may have
Government funding available to local Funding here may be provided through local funding for specifi c projects
authorities for capital fi nance projects a third party such as the IFI

National Governing Bodies

Private self-fi nancing funding:

Primary Care Trusts have funding of sport, in partnership with Sport
Partners such as Pulse Fitness, Alliance available for projects that meet key England, have a budget of approximately
Leisure and LDP offer funding direct objectives such as tackling obesity £50-60m to develop sport in England
through partnership deals that can

Regional Development Agencies

Department for Children,
include a wide range of services can fund elements of projects such as Schools and Families Co-location

National Service Framework: initial site clearance and highways. This Funding: A cross-government fund to
Linked to the Department of Health is classed as urban regeneration and can support capital projects that enable the
and designed to improve key areas of therefore be offered support funding co-location of local services
50 Read Health Club Management online june 2009 © cybertrek 2009
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