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acting as a catalyst to help us evolve from We refuted Mintel’s conclusion and we
Bold move: Operators are using
a health and fitness provider – and that now have the facts to prove us correct.
Change4Life to approach local
OCK.COM
awful image of gym-jockeys and leotards – Their total universe fi gures are wrong,
retailers and gain permission to
.IST towards a contemporary health and their private sector membership growth
hand out leafl ets in shopping areas
wellbeing partner. With numbers of fi gures are wrong, and the assumption that

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qualified Level 3 and 4 fitness instructors consumers would ‘trade down’ to public-
at an all time high, we now have the credibility to grow into owned facilities was both insulting to some of the attractive
that role for the first time in our collective history. operations available in the public sector, and inaccurate in
ALL PICTURES:
It’s also heartening to note the increasing number of assuming that all private sector clubs are more expensive
organisations now working with than their public sector peers.
PCTs and GPs on exercise referral
Many consumers view
Commenting on the fi gures of this
programmes. The industry has certainly year’s survey, David Minton, director
benefi ted from government’s respect
exercise as the best sort
of TLDC, says: “It seems many of those
for, and desire to work with, our consumers who are participating are
sector. This has had the dual impact of now viewing exercise as an investment
consolidating our position as a public
of investment in the
– possibly the best sort of investment in
health delivery partner and investing in the current climate. The government’s
our future, with funding now available
current climate
health messages are having an impact
for activity-led programmes – such as Fit and the fi tness industry is to be
for the Future and Sweat in the City – designed to underpin applauded for maintaining performance levels and gaining
the government’s national wellbeing agenda. new members despite the diffi cult trading conditions.”
So are we robust enough to withstand the impact of a
robust
model
sustained economic downturn? The evidence proves that we
I’m constantly asked by people outside the industry if are. Our business model has proved robust enough to weather
membership has suffered in the recession – especially after the worst economic storm in our lifetime and the future looks
Mintel recently reported that consumers would “trade promising, so perhaps a mild sense of optimism is allowed –
down from private clubs to local authority-run facilities”, but maybe prudence should continue to be our watchword.
concluding that there would be “an extra eight million
admissions to public leisure centres and a 100,000 fall in andrée deane
private health and fitness club membership”. healthclub@leisuremedia.com
june 2009 © cybertrek 2009 Read Health Club Management online 63
healthclubmanagement.co.uk/digital
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