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PICTURE:

WWW
They
.IST
OCK.COM/CIND
said it
couldn’t
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be done.
So we
did it.
MoreActive4Life will aim to get a million people across the UK more active
moreactive4life launches in june
M
ore than 1,200 health clubs and The government has already allocated
leisure centres have registered to £200,000 to kickstart the campaign, which
be part of the MoreActive4Life is being promoted by specialists KTB.
campaign, a sub-brand of the government’s “Using Change4Life as a door-opener,
Change4Life initiative, created to get one clubs and leisure centres are partnering
million people more active. with major brands such as Tesco and
Set to launch this month, the summer Asda, as well as local GPs and PCTs,”
consumer campaign has been developed says David Stalker, FIA operations
by the FIA for members of UK health director. “FIA members can now position
clubs and leisure centres. It will involve themselves as partners to help tackle our
FIA operating members working with national health problem at a local level.”
the government, as well as national Participating clubs and leisure centres
commercial and media partners, to have access to branded merchandise and
provide consumers with access to a wide promotional material. For further details,
range of activities. contact: moreactive4life@fi a.org.uk
peers promote new addition to Wattbike is the first exercise
physical fi tness code of practice
bike to be endorsed by British
Cycling because it gives
accurate and comparable
Six schools across England – in Luton, Fitness First is the latest operator to join
measurements of power
Manchester, North Tyneside and two in a select group of companies that meet
output in watts, can be used
Devon – have trialled the new FIA Young the FIA Code of Practice.
by anyone and feels as realistic
Ambassador programme in association The accreditation is designed to
as indoor cycling gets. And it’s
with local FIA members. increase investor, government and
affordable too.
The pilot, which involved six Young consumer confi dence by highlighting
Ambassadors aged 10- to 11-years-old, clubs that reach FIA quality standards for
Wattbike, the result of seven
was designed to assess the impact of peer safety, customer care and health delivery.
years work and a brief British
leaders in running an activity programme. John Gamble, MD of Fitness First,
Cycling said would be impossible,
The ambassadors were responsible for says: “The Code was an excellent way
is already helping them take
motivating their peers as well as ensuring to develop our in-house protocols as it
cycling to the next level.
they adhered to the programme. They showed where we could improve. The
also acted as intermediaries between Code also demonstrates a commitment
the children, their teachers and the FIA to our customers.”
programme leaders. Other accredited leisure
Although a detailed analysis of organisations include Belpher Leisure
the programme’s impact is yet to be Centre, Central YMCA, DC Leisure,
completed, there was a clear increase in LA Fitness, the Reebok Club, Doncaster
www.wattbike.com
the ambassadors’ self esteem. Dome and SLM.
08448 759 547
june 2009 © cybertrek 2009 Read Health Club Management online
healthclub
Wher
managem
e will
ent.co.uk/digital
Wattbike take you?
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