down, making it run from a top- down approach. Vilsack’s proposal was devel-
oped by the federal government, and it would have given much more power to the Secretary of Agricul- ture by allowing the Secretary to appoint board members from the general public with no vested in- terest in the cattle industry, such as groups like the Humane Society of the U.S. Additionally, Vilsack’s proposal would not have required importers to pay into the checkoff, and it also would have allowed up to 15 percent in administrative and functioning expenses. Fortunately, in December 2014
Congress passed an Omnibus Ap- propriations bill, which explicitly prevents the USDA from using any funds for a checkoff program un- der the 1996 Act. Passage of the Omnibus provided enough lever- age to make Vilsack abandon his plan. Texas and Southwestern Cattle Raisers Association (TSCRA) ap- preciates the efforts of the many beef producers who reached out to their federal elected offi cials to voice their opposition to Vilsack’s plan. The bottom line is this — grass-
roots producers have been the foun- dation of the national beef checkoff program since it was established in 1985. With an $11.20 return on every $1 invested in the program, there is no denying that it has been a tremendous success. Nobody knows the beef indus-
try better than the cattlemen and women across the country. We must continue investing in the future of the beef industry so we can con- tinue feeding the nation. I believe it is crucial that we always remember the key principles the national beef checkoff was founded on so we can make sure it remains a success for many years to come.
tscra.org
BIGGEST BEEF CATTLE EVENT • BIGGEST CATTLE STATE 2 BIG OPPORTUNITIES
The ranchers and cattle raisers who attend the Cattle Raisers Expo identify them- selves as innovators, leaders and early adopters. Collectively they own or manage 1/3 of the cattle in Texas on more than 73 million acres of range and pasture. These are the customers you want to reach. And they are all in one place at the Cattle Raisers Expo.
According to the center for Exhibition Industry Research: • Expo leads are 38% less expensive to close • Expo leads are 31% less expensive to contact • Expo sales average only 1.6 calls to close
Cattle Raisers Expo Starting at $750
Booth Space (various sizes available) 10% Discount for Allied Members
No Premium for Corner Spaces Deadline February 20, 2015
Cattle Raisers Convention Coupon Book $170
Attract our convention goers to your products or services. More than 23,000 will be distributed
Deadline February 20, 2015
To Reserve Your Space Contact:
Gina Bryson Media Consultant
800.242.7820 Ext. 133
gbryson@tscra.org or Shawn McCoy Media Consultant
800.242.7820 Ext. 121
smccoy@tscra.org February 2015 The Cattleman 103
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