THREE TYPES OF HEARTLAND INCOME


All three types of income have benefits: transactional income tends to have quick and predictable returns, passive income builds wealth, and ownership provides the freedom of choices. Unsurprisingly, Heartland offers all three types of income in its sales compensation.


SIGNING BONUS Heartland sales professionals earn a signing bonus for each new sold and installed account. These bonuses, while quickly surpassed in volume by residual income, serve as the initial source of compensation for new Heartland sales professionals. The income derived from selling these accounts is uncapped and paid on a weekly basis. Eventually, employees can choose to opt out of this income type in order to build the other two more quickly.


RESIDUAL INCOME As Heartland sales professionals sell and install new accounts, these accounts become part of their “portfolio.” All accounts in an employee’s portfolio generate residual income for the lifetime of that account, regardless of new activity. This income is also uncapped, paid on a monthly basis, and quickly becomes the primary income source for most Heartland sales professionals.


EQUITY Once Heartland sales professionals become vested—a process that generally takes just over a year—they own their portfolio. This ownership is guaranteed by contract, is not limited by maintaining employment with Heartland, and can be sold back to the company for a multiple of the monthly residual at any time. Heartland not only provides lifetime ownership of the portfolio, they serve as an immediately available buyer when the professional chooses to divest that ownership.


SPECIAL EDITION 2014/2015 SELLING POWER | 9 © 2014 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.


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