Together, these characteristics guide Heartland’s actions—and every successful sales professional’s daily activities, priorities and success.


Drive without respect results in people willing to do anything to produce. Awareness without resilience fails to maintain a belief in success in the face of rejection. Commitment without respect for Heartland’s principles undermines our most valuable asset—our culture.


Living these characteristics is what make Heartland—and Heartlanders—exceptional.


While reading this, if you’re thinking, ‘Te idea of being a Heartlander isn’t for me,’ we totally understand. Sales professionals and sales organizations can vary greatly. Te goal is to find an organization that aligns with your values and objectives. In our experience, individuals who embrace these five characteristics thrive within Heartland’s culture and sales force— and experience the greatest success.


Not everyone can be a Heartlander…


but a Heartlander can come from anywhere.


an owner of a tow truck business who saw the opportunity to fulfill commitments to himself and his family


a sales manager who worked for a competitor and got tired of hearing, “We can’t compete with Heartland because their numbers aren’t hiding anything.”


a mortgage salesman who grew tired of an artificially capped earning potential


a gemologist of twenty years who left the jewelry business to build successful sales teams all over the country


a commercial pilot who saw the value in pursuing passive income streams to build true wealth


Some individuals come to Heartland with successful sales backgrounds, seeking an organization that offers uncapped earning potential, or a chance to pursue success with integrity. Others come from non-sales backgrounds to capitalize on new opportunities. Heartland sales professionals love sharing their diverse experiences and unique stories to inspire others.


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