A FOUNDATION BUILT ON SOLID PRINCIPLES


Building a structure that can successfully withstand the harshest elements requires a brilliant architect, a detailed plan, and a solid foundation.


In 1972, Bob Carr unveiled the business plan that would one day become Heartland. He started with a foundation of always being fair, honest and transparent—the ethic of reciprocity—the golden rule. Upon these beliefs, Heartland would hire sales professionals to help business owners prosper by continually providing them with effective solutions and unprecedented customer support. In doing so, both Heartland and its sales force would profit.


Between his radical sales compensation plan and unwavering conviction to his foundational principles, many business leaders believed Bob’s vision for Heartland couldn’t succeed. Never doubting, Bob watched his fledgling company grow to be a Fortune 1000 Company, and be named the Best Company to Sell For in the U.S.


Today, Heartland’s founding principles are stronger than ever. Tey guide Heartland’s decisions and drive our actions. Tey are the standard by which all Heartlanders are measured—from sales professionals to accountants to custodians.


To purchase Trough the Fires, please visit: RobertOCarr.com


Proceeds from the sale of Bob Carr’s book will either be donated to the Give Something Back Foundation or theHeartland Cares Foundation.


Aſter reading a copy of his new memoir, I realized that nobody could tell the story of Heartland—his beliefs, his convictions, and his respect and admiration for sales professionals— better than Bob. By the time you finish reading the excerpt from his book, you will understand the reason for Heartland’s success and why we are consistently ranked at the top of Selling Power’s list of the best companies to sell for.


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