Five Heartlander Characteristics


Resilient. The perseverance and fortitude that pushes through the daily obstacles present in every sales environment. Ultimately, these people have a unique perspective: The internal narrative they tell when faced with rejection or failure is vastly different from those who lack this characteristic.


Committed. The determination to remain aligned with the culture, values and vision of Heartland. Those who are willing to pursue the opportunity for wealth building and success that Heartland offers without consideration of a backup plan.


Aware. Those who contain the ability to self-evaluate and balance the confidence that expects success and the humility that identifies opportunities to get better. Those who are always willing to learn from the successful people who surround them.


Driven. The competitive nature and natural sense of urgency that creates action. Those who act proactively and seize opportunity instead of reacting to outside circumstances.


Respectful. The understanding that character, transparency and integrity are necessary elements of building the relationships that will ultimately lead to success.


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