The Goose!


Heartland sales professionals spend their energy focused on pursuing the goose—the source of unlimited eggs. Heartland empowers sales professionals to create their own worth and build financial independence by not defining their worth in eggs.


Heartland’s compensation model—unchanged for 20 years and built to reward the entrepreneurial spirit—is centered around the concept of the goose. Production at Heartland results in some signing bonus golden eggs (you can’t make a mortgage payment with a goose), but that same production feeds into an uncapped portfolio with monthly residuals.


Golden eggs each and every month with no limit as to how big the eggs can become.


Even more, a vested portfolio at Heartland (which takes most sales professionals a little over a year to accomplish) results in ownership of the goose. Tat equity gives Heartlanders the option to sell a share of their portfolio for an entire collection of golden eggs.


Te goose AND the golden eggs. Exactly the way it should be.


Any discussions around compensation should include an explanation of the three different types of income:


THREE TYPES OF INCOME


TRANSACTIONAL income represents more than 90% of employer-employee relationships in the U.S. This model allows an employee to trade his time, energy and production for a predetermined financial return. Transactional income isn’t bad. It can pay the bills, but it isn’t a way to build wealth, even for those with large salaries. And the compensation doesn’t always reflect an employee’s actual value. Instead, it’s made up of a combination of factors including position, experience and tenure. In reference to the fable— is the sales professional receiving the number of eggs that truly reflects his/her value and contributions?


PASSIVE income starts as a result of individual effort, but continues with no additional effort. Traditionally found in the realm of business owners, landlords and shareholders, passive income is the true path to building wealth.


It’s important to delineate the difference between income and wealth. There are some similarities. Generally, more is better—but there is one limitation on income that isn’t found in wealth. You. Income is earned as a result of you trading your time, energy and production. But both time and income are finite resources. While income may fluctuate over time, it still requires your time to generate a return.


Wealth, as built by passive income, isn’t limited by those factors. The time, energy and production is traded once, but the income continues with no additional effort. The compounding effect is obvious. Heartland typically defines wealth as the point when passive income surpasses living expenses. A life funded with no additional effort.


OWNERSHIP is passive income without limitations such as employment or continued performance. It represents a stake in something that can potentially increase, while still generating passive income. It is the most autonomous form of income, as it can provide consistent returns through passive income or larger returns through divestiture.


8 | SPECIAL EDITION 2014/2015 SELLING POWER © 2014 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24