Dear Sales Professional—


I love sharing the Heartland story with new sales recruits, established sales professionals, and anyone else who will listen. It’s a story of 1,000 sales professionals who drive Heartland to success year aſter year. It’s also a story that marks the fourth time Heartland has been ranked the number one company to sell for in the United States. So what’s the story?


It’s not what you might think. It’s not just the millions of dollars we invest in our sales infrastructure. It’s not just the cutting-edge technology, powerful sales tools, and comprehensive training programs we provide. It’s not even the freedom we give our sales professionals to cross-sell and maximize their incomes with exciting new products and services.


I believe this special edition of Selling Power—a unique opportunity to talk about an amazing organization in my own words—will provide a platform to begin answering that question.


From one sales professional to another, it’s my sincere hope that you will be challenged and inspired to continue developing your skills and growing your wealth in this exciting profession.


Tony Capucille Chief Sales Officer


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