Industry Update BA Components get social


In line with their well known pursuit of innovation and marketing excellence, BA Components have recently appointed a dedicated on-line and digital marketing specialist to the team. Clara Maybin who has gained her industry


experience at Sliderobes is the newest member of the BA marketing team. Based at the Cookstown facility but with responsibility for all digital marketing across both BA sites, Clara has quickly made her presence felt both on-line and throughout social media. Sales and Marketing Director David


Wirquin together for charity


Wirquin raced two teams in the annual Doncaster Dragon Boat Race to raise over £850 for a local charity that supports people with terminal cancer. The Wirquin Black Pig team, captained by Sales &


Marketing Director, Kevin Gates (aka Captain Plugwash) included 11 staff members from the Marketing Development Unit, and the Wirquin Together team, managed by Plant Director, Johan Le Saux, included crew members working in Operations. Throughout the day, 33 boats entered by local


companies raced against each on the local lake and Wirquin welcomed members of the public to its presentation stand. In one of the heats, the two Wirquin teams


competed against each other for an incredibly close finish - the Operations team beat the Sales & Marketing team by less than one second. Says Managing Director, Gwenhael Le Coent,


who was the drummer for the winning Wirquin team: “We were delighted to be a part of such a successful event with other local businesses to raise money for the Eve Merton Dreams Trust charity. The weather and atmosphere were great and there was a high team spirit between the two Wirquin crews. It’s definitely to be repeated!” Overall, Wirquin’s Operations team finished in


16th place and the Sales & Marketing boat finished 18th out of the 33 boats entered by local companies. Wirquin, a leading sanitary equipment specialist


based in Doncaster, looks forward to entering this local charity event again next year - when the two teams will have a rematch!


Caulfield said, “Clara’s experience, knowledge and enthusiasm have been a true revelation to us all in the past month, and the strategies we are working on together promise to take our on-line and social media presence to the next level making BA a true leader in what has now become such an interactive and exciting segment of our sales and marketing strategy”


Already the proliferation of blogs, tweets,


Facebook images, videos, pins and Google plus comments herald a whole new level of interaction with dealers and customers of all types and the great start looks well set to continue as planned promotions and campaigns develop throughout the year. Make sure you’re connected with BA on Facebook, Twitter, Pinterest, Linked In and Google Plus to stay abreast of all that’s happening in the world of kitchens and bedrooms from BA Components.


GROHE named one of Germany’s most innovative mid-sized companies


GROHE continues to lead the German sanitary sector by driving innovation. Impressed by the company’s multi-faceted efforts and targeted investments in research and development, judges at the TOP 100 innovation awards named the company a Top Innovator. Regional vice president sales central


Europe Andrea Bußmann and group press officer Dr Ulrike Heuser-Greipl accepted the award presented by science journalist and TV personality Ranga Yogeshwar who served as mentor for the programme. The judges were particularly impressed


with GROHE’s pro-active involvement in the Future Bizz network and its future- oriented development work and creative innovations in the design and manufacture of water fittings. “We feel that winning a TOP 100 mark is


a prestigious recognition of our shared efforts across the company,” says chief sales officer Michael Rauterkus. “Innovation remains a key value driver at GROHE and we want to live up to our responsibility as market leader by continuing to stimulate our industry through fresh ideas.”


The River Gardens at Greenwich Wharf – tiled with BAL


A riverside development by Durkan in London has been completed with the use of BAL adhesives throughout. The River Gardens at Royal Greenwich command views over London and the Thames, with a range of one to three bedroom apartments. The latest completed phase comprises 131


luxury apartments, all of which were tiled by WRS Contracts, the award-winning Essex-based tiling contractor.


Tristan Sharp, WRS Contracts managing


director, said: “With the contract being a fast track project we needed products that offered high levels of consistency and performance. We are always comfortable using BAL products because we know from years of experience that nothing beats them. Our client supported the use of the BAL


products wholeheartedly and the 25 year guarantee that BAL offer has been passed on.”


BKU AUGUST 2014 41


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