Eco Products
Focus on air power as Croydex offers sensational water saving
B
athroom accessories specialist Croydex has added an innovative new design to its water-saving portfolio of
products. Aqua Air harnesses the power of air to deliver an invigorating shower
sensation whilst reducing water consumption. The shower head works by drawing in air and blending it with the
water flow - making each droplet bigger and softer. This ingenious design makes uninspiring and expensive showers a
thing of the past - giving the wonderful sensation of showering in the rain. Air force enhances the system’s spray power and promises savings of
up to 50 per cent water reduction compared to normal showers. Croydex’s firm commitment to the Water Label means that efficiency
is always a priority. The water and energy saving aspects of Aqua Air make it a perfect match for the company - complementing its existing range of water efficient shower heads. The collection features 14 designs, each finished in chrome or white.
Options include the impressive Aspley Ultra Flat overhead showerhead and the Carter 3 function hand shower. For more information contact Croydex, see details below.
u01264 365881
uwww.croydex.com
Beko launches new EcoSmart American-style Fridge Freezers F
ollowing strong category growth and continued consumer demand for premium
side-by-side appliances, the UK’s best-selling refrigeration brand Beko has launched a range
of new EcoSmart American-style Fridge Freezers. Available now, the launch is supported by a £5m television and digital marketing campaign.
Leading the range is the non-plumbed water and
ice model [ASD241] which offers high specification and quality new features in line with the brand’s on- going commitment to make consumers lives easier. Boasting the UK’s largest capacity non-plumbed
model, it can also be placed anywhere within the kitchen giving the consumer ultimate flexibility as well as water and ice on tap. There are no expensive set up costs or expensive filters to replace and this model has an energy efficiency rating of A+ costing just £65.44 to run per year[1]. Key technical features on the whole range include
NeoFrost technology which offers two individual cooling systems that provide faster cooling, humidity and no transfer of odours, ensuring food stays fresher for longer. The touchscreen LED display lets you control all aspects of the fridge and freezer, with side LED lighting to illuminate every corner. Beko currently holds a 25% market share (units)
within the £149m American-Style side-by-side Fridge Freezer category[2] following substantial 21% growth year-on-year[3]. Demand for premium appliances has risen in line with the stimulated housing market and core replacement markets as consumers increasingly look for greater capacity, technology and efficiency.
u0845 600 4904 u
www.beko.co.uk
BKU AUGUST 2014 19
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