Eco Products
Keep an eye on the ‘hidden’ heroes of ECO appliances
M
anufacturers have made huge strides in spreading the eco message, so much so
that leading technology is often synonymous with the most economical. Consumers are much more aware of intelligent innovation that offers reduced resource consumption, and the industry is seeing many more investment purchases as a result of consumers trading up to eco-friendly appliances. Yet, while the improved efficiency of major
Comment by Linda Phoutthasak Marketing Manager Europe, InSinkErator®
appliances is now being highlighted by the retailer as standard, other more inconspicuous products that can reduce our carbon footprint while creating much sought after space in our kitchens, often slip under the radar and present a missed opportunity. ‘Hidden’ appliances, such as the food waste
disposer, have great eco-benefits and, incorporated into existing recycling systems, can rid the home of bins filled with unhygienic food waste and unpleasant odours. A steaming hot water tap is another way of saving valuable resources, this time freeing up valuable worktop space from a clunky
kettle, with the added lifestyle benefits and stylish aesthetics consumers have come to expect as part of any worthy investment purchase. Indeed, kitchen space is being attacked from
both sides as storage cupboards come under increased pressure to accommodate recycling systems and more. As the average size kitchen continues to diminish therefore, ‘hidden’ appliances that save on space as well as resources are becoming an opportunity not to lose sight of.
u For more information, please call 01923 297 880 or visit
www.insinkerator.co.uk
InSinkErator® specialises in sustainable solutions I
deal eco-solutions that add convenience to the kitchen, InSinkErator® food waste
disposers and steaming hot water taps can result in significant savings for consumers and valuable opportunities for retailers.
Approximately 20 per cent of all household
waste comes from food and, for those unable to compost, InSinkErator® food waste disposers are playing a critical role in managing food scraps sustainably. The bladeless design grinds waste into tiny particles before flushing it into the local waste treatment system via the plug-hole, where it has the potential to make biogas or fertiliser. Disposing of food waste in this way cuts waste to landfill, with the added advantage of a more hygienic home. A resource saving and stylish addition to any
kitchen, an InSinkErator® steaming hot water tap delivers up to 98°C filtered water instantly. Only ever delivering just the right amount necessary, the range prevents water wastage and saves energy by using less than a 40 watt bulb. A steaming hot water tap recovers valuable worktop space from the kettle, and eliminates, once and for all, the problem of over-filling it. InSinkErator® has a range of food waste
disposers and steaming hot water taps to suit every household. The top-of-the-range InSinkErator® Evolution 200, recently awarded the Quiet Mark for its quiet operation, disposes of all food waste with the very best technology available, with maximum effect. The latest steaming hot water tap, the HC3300,
is conveniently compact with a neat 2.5 litre tank to save valuable cupboard space, and will produce up to 100 cups of steaming hot water per hour.
u01923 297 880
uwww.insinkerator.co.uk
16 BKU AUGUST 2014
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