Twyford Bathrooms invests in major new showroom at the Alsager HQ
T
wyford Bathrooms has invested £150k in a brand new showroom at its Alsager plant,
near Stoke on Trent which is now open. The investment is part of parent company
Sanitec’s strategic plans to raise the profile of the Twyford brand and coincides with the upcoming summer launch of major new ceramic and shower enclosure ranges. It also showcases the five design collections in the luxury brand Keramag Design, including the recently launched Xeno² collection and luxury freestanding Mattis bath. The bespoke designed showroom replaces the
existing one and extends to a larger overall floorspace of 300 sq m. The layout of the showroom is designed to showcase the extensive Twyford collection, enabling visitors to have a logical and visual appreciation of all product ranges from entry level to top end, through a series of room sets. The perimeter of the showroom is dedicated to all Twyford product ranges, demonstrating the
company’s flexibility to cater for a wide range of bathroom styles and price points. Sections are also devoted to the company’s commercial offer and highlight Twyford’s pioneering approach to Rimfree® toilets and water-saving Flushwise™ technology. The central spine of the showroom is dedicated to
the five luxury sanitaryware collections in Keramag Design, allowing visitors to experience the design ethos of each collection. The small London showroom on Chelsea Harbour was closed at the end of April and this will now be the dedicated showroom for Keramag Design, offering the space to show the full depth and breadth of the collection. The showroom is open to trade customers,
designers, specifiers, buyers and consumers Monday – Friday between 9am – 4pm. Visits are by appointment which can be made by telephoning 01270 879 777 or by emailing
reception@twyfordbathrooms.com. Says Sabine Tawfik, trade marketing manager at
Twyford Bathrooms: “This investment signals a new era for the Twyford brand. We have a long heritage in the bathroom market but we have a new story to tell and our state of the art showroom is intended to communicate to our customers how very relevant we are to the modern bathroom in the retail, contract and commercial sectors. Keramag Design is still a relative newcomer to our portfolio and our showroom reflects the positive plans we have for this brand in the future too.” For further information on Twyford Bathrooms, see contact details below.
u01270 879 777
uwww.twyfordbathrooms.com
36 BKU AUGUST 2014
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