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Home Spa


The feel good factor S


pa-like bathing zones, once the preserve of the high end bathroom sector are


now more widely available in the mid market price bracket and have become an ‘affordable luxury’ for many. Bathing and showering products


Comment by Rob Higgins


Head of Trading (Bathrooms), Wellness by PJH Group


incorporating functions such as whirlpool, steam, hydro-massage, sound systems, chromatherapy and other lighting options, all satisfy the rising demand for wellbeing and relaxation in the bathroom. The hectic pace of life means more consumers are now seeking out luxurious bathroom solutions that promote the pampering of mind and body offering that feel good factor for total escapism. The good news is that thanks to ongoing innovation in home spa design and technology, the bathroom is becoming another one of the most technically advanced rooms in the home – catching up with kitchens – and offering the consumer more and more choices to ‘upgrade’ their bathroom. This is also good news for stockists as whether this is a new wellness gadget (such as something in the audio visual category); a coloured lighting scheme; or a whirlpool system upgrade to a


standard bath, they all offer great sales opportunities to extend profit margins. In addition, the home spa sector is also of


great appeal to the rapidly expanding aging population, many of whom would rather enjoy the luxurious ‘spa experience’ in the comfort and privacy of their own home. Again this offers more lucrative sales opportunities for the stockist. So ensure you don’t overlook this exciting


bathroom sector by keeping constantly up to date on the latest innovations and technology out there, and space permitting, include as many home spa products and accessories as possible in collections and displays.


u For more information, please call 0800 8 77 88 99 or visit www.bathroomstolove.co.uk or www.pjhgroup.com/online


Spa Quality from Wellness by PJH P


JH Group's Wellness brand has grown steadily over the last 5-years satisfying the


increasing demand for home spas. The collection includes a range of bathing upgrades to transform standard suites into luxurious relaxation retreats. With a choice of 6 Wellness systems that can be


ordered as an upgrade to the range of showerbaths, single/twin-end baths and corner baths in PJH's Bathrooms to Love Collection (excluding free-standing baths), it's easier than ever to create spa-like environments, even in small bathrooms.


For softer 'champagne'


bubbles, the Wellness Airspa range offers just that. 12 air jets positioned in the base and an ultra quiet blower provides a relaxing massage action that can be enhanced with coloured LED lights to illuminate the water. Meanwhile the Wellness Whirlpool range offers a more invigorating jet action using a mixture of water and air via 6 chrome-effect variable jets


located in the bath sides and is also available with coloured LED's. For the ultimate spa retreat, the Wellness


Chromatherapy system is the answer. This whirlpool system includes 21 fixed/directional jets within the bath base and sides, 6 back jets and 2 reflexology foot jets. The chromatherapy element comes with 7 colours that can be set at a constant colour or programmed to run through a pre-selected sequence for emotional balance. The perfect finishing touch is the Blue Wave


Sound System that will bring music to anywhere in the bathroom with a simple Bluetooth connection. This simple to use system works with any other device that supports Bluetooth A2DP.


u0800 8 77 88 99 uwww.bathroomstolove.co.uk uwww.pjhgroup.com/online


26 BKU AUGUST 2014


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