NEWS
5 SECOND FACTS A round up of the latest big numbers, stats and tidbits from the toy business 15,000
Over $200m The global Box Office
takings for The LEGO Movie three weeks after release.
412,000 sq ft The record-breaking
exhibition space at Jacob K Javits Convention Centre’s New York Toy Fair 2014.
Number of Meccano pieces used in the creation of the motorbike seen in the BBC’s James May’s Toy Stories.
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76,000 Number of visitors to
Nuremberg 2014, breaking the record set by last year’s event.
£2,050
Amount raised for the BTHA by the auction of Ed Chapman’s portrait of
Marilyn Monroe, created out of Galt products.
OiDroids set for playground success
By Billy Langsworthy
‘2013 was transformation year for Coiledspring Games’
Rebranding, new website and catalogue, plus fresh lines help give company an enormous boost
By Samantha Loveday
COILEDSPRING GAMES has started 2014 on a high – having already achieved the sales targets it had set, a full 12 months early. The firm’s MD, Roger
Martin, told ToyNewsthat 2013 had been a year of transformation for the company, as well as a very successful one sales wise. “We kicked off with a
rebranding exercise, speaking to our retail partners about their perception of us, our customer service and our core brand values,” Martin explained. “This was followed by the new website – we’d totally outgrown our old one, and as our professional credentials are well and truly established, we took the opportunity to show our fun side. “The website was swiftly followed by the new
08 March
combined catalogue – our plush, games, puzzles and jigsaws are all at your fingertips now.” In terms of products, key lines included Rory’s Story Cubes, Wrebbit 3D puzzles, Forbidden Desert and Forbidden Island, as well as Polli and Saggo from the Sorgenfresser range.
new dancing game for pre- schoolers, Move & Groove. The company is also
actively looking to sign up new products, as well as recruiting agents as it is keen to increase the face to face time with its retail partners. “We’ve also been really pleased with the sign up
We took the opportunity to show our fun side on the new website. Roger Martin, Coiledspring Games
Martin believes that
Sorgenfresser is also due for a strong 2014 – key rings are launching in the first half of the year, while a new CDU and spinner are in the pipeline. The firm has also received strong feedback for the Purple Cow pre-stocked CDU and retailers should also keep an eye out for Thinkfun’s
rate for fulfillers on Shopatron – not only do we want more of our retail partners to take up the opportunity we’ll be looking to increase the volume of orders over the year. “And, you never now, we might hit our 2016 target,” Martin concluded. Coiledspring Games: 020 3301 1160
MARBEL BELIEVES its new collectable cardboard robots, OiDroids, can be the next big playground craze to hit the UK. OiDroids are cards that users can build into robots without the need for glue or scissors. Sold in packs of four, each pack retails at £1.99 while bigger packs of 12 sell at £4.99 and party packs of 40 are £14.99. With 96 to collect,
Marbel believes OiDroids is destined to be a hit in the playground. “OiDroids are different to the other collectable ranges in the market such as Top Trumps and football cards,” said Marbel marketing executive Stacey Thornton. “Retailers should be excited as they are a low value impulse purchase enabling them
to be sited near tills as they come in a CDU. “Due to their low value
we expect them to sell well at retail as they fit within the children’s pocket money category and drive excitement amongst children as they don’t know which robots are inside. “They can also trade them with their friends on the playground in order to acquire the missing rare cards from their collections,” Thornton continued. There is also an
OiDroids App which allows users to bring the robots to life and control them via augmented reality. Marbel: 01208 261 264
African Banyan Wari game heads to UK
By Billy Langsworthy
BANYAN, A company specialising in African and Caribbean heritage products and services, is bringing wooden game Banyan Wari to the UK. Wari is a number, thinking,
and strategy game for two players aged seven and above. The game has a rich history in parts of Western Africa, Antigua and Barbados where there are national championships. Eric Pemberton, Banyan
director, told ToyNewsthat UK retailers should start
stocking Banyan Wari as communities are already playing the game across the UK. “Wari is enjoyed by African and African Diaspora communities in Britain and by a growing number of academies, schools and colleges,” he said. Banyan: 0116 273 1434
www.toynews-online.biz
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