SECTOR GUIDE: OUTDOOR TOYS
The great outdoors
The weather may not have been kind to the outdoor toys sector so far in 2014, but fingers are crossed for a better spring and a good summer. Samantha Loveday takes a look at what’s coming up, from bikes, trikes and skates, through to trampolines, blasters and tents
BANANAGRAMS
Jumbo Bananagrams is a giant version of the original international word game phenomenon, while Jumbo Zip-It is a large scale edition of the fast paced two player crossword race, that can be played in as little as 20 seconds. Both games have been
recognised by the Good Toy Guide, while they have also picked up a plethora of accolades from the likes of ToyShopUK, Rainbow Toy Awards, Primary Teacher Update Awards and Loved by Parents Awards. Jumbo Bananagrams (£49.99) features 144 waterproof, three-inch square tiles packed in a
H GROSSMAN
HGL has bolstered its licensed offering with the addition of the Minions from Despicable Methis year. The range will include outdoor products, scooters, bikes, skateboards, trikes, inline skates, a pogo stick and a balance bike. Helmets featuring Minions with one eye and with two eyes will also be available. The firm will also be launching a range to tie in with the arrival of How to Train Your Dragon 2, which hits cinemas in July. Products include a scooter, trikes, bikes, skateboards, inline skates, helmet and
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pogo sticks, plus tents, chairs and an array of outdoor pocket money toys such as skittles, yo-yos, discs, gliders and fizz pods. Horrid Henryrounds out
the new licensed additions for the firm, with a range of
satchel skateboards and full size skateboards. Also new for 2014 are the MILO & GIL range. Aimed at younger
children, the line includes a chunky trike, balance bike and scooter, available in two colourways. Children aged seven and up can be dazzled by the Elektra tattoo range of scooters, skateboards, pogo sticks, hog trikes, inline skates, quad boots, helmets and safety pads. The neon colours flash through the range from shocking pink and purple to glow in the
dark green. 0141 613 2525
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funky giant yellow banana- shaped tote. Players race against each other to build giant crossword grids and use all their letter tiles. Meanwhile, Jumbo Zip-It (£49.99) is a high speed crossword race featuring 24 wooden lettered two- inch cubes and colouring scoring zips that come built into the pouch.
To play, each person
takes 12 cubes and races to form a crossword grid using any side of the cubes. The first to use all their cubes calls ‘zip’ and marks a point by moving their own zip up the pouch. The first to score ten points calls ‘zip it’ and wins the game. 020 7298 9500
sales@winningmoves.co.uk
RE:CREATION
drifting machine for kids aged nine and up.
Re:creation is supporting Razor’s electric ride on/scooter range with a full marketing programme. New Air Storm
brand launches include Sky Ripperz, whistling rockets that travel up to 250 feet.
Ride-on brand Razor continues to innovate, introducing the Crazy Cart – an electric powered ride on that ‘rides like no other’. The Crazy Cart is a unique
Already a hit in the US, Sky Ripperz (£9.99) will be supported heavily with a zany stick-in-the-mind TV ad throughout spring/summer. The Fuze brand offers a
range of clever technology allowing kids aged eight
WORLDS APART
With a host of appealing play structures and games, Worlds Apart has introduced new water features to some of its perennial favourites – transforming an ordinary crawl through tunnel into a thrilling aqua chute. By adding a water
attachment to its standard ball pit, retailers can really make a splash in both impact and sales with the new Aqua Active range. Worlds Apart’s strength in outdoor toys comes from its strong and rigorously defended patented designs in Pop Ups, as well as a wealth of leading licences. Latest additions include
FLAIR
Spearheading Flair’s entry into the outdoor category is a range of products under the Energize brand. Hero product is the Jump
Dancer, which is a battery operated skipping rope that
doesn’t require anybody to hold it. It has two speed settings to choose from and three time settings. Also available will be the
two in one Jump Stik. 020 8643 0320
Something Specialand Doc McStuffins, joining the likes of Cars, Toy Story, Peppa Pigand Thomas & Friends. The Pop n Fun feature tents are easy to pop up, fold down and store. Pop and Fun also has a range of action games including pop out ring toss, pop out horse shoes and pop out bowling. 0800 389 8591
and up to pimp their bike. The innovative technology on the Wheel Writer (£19.99) transforms a bike wheel into a real working speedometer, while 12 different pictures scroll through as they pedal. Marketing support includes TV advertising and in-store FSDU programme with ‘try me’ demo unit. Finally, VideoHead (£59.99) has a built-in camera and four clickable lens positions, so that kids can record their favourite BMX, scooter or skateboard moments with the memory. 0118 973 6222
sales@recreationltd.co.uk
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