SECTOR GUIDE: STICKERS & TRADING CARDS
Trading days
With a summer of blockbuster films, new tech and a World Cup looming, the trading card and sticker market has plenty to smile about. Robert Hutchins highlights the companies leading the pack this year
WORLD CUP 2010 may have upset football fans across England, but to the UK toy industry it brought joy in the shape of £14m in additional sales. The British Toy and
Hobby Association now estimates that similar or even greater revenues can be expected from this year’s global event. The BTHA lists the World Cup among the four main factors to propel the industry back to ‘a growth on par with 2010’ this year, also citing a summer of blockbuster movies, tech toys and importantly pocket money toys.
TOPPS
With the crucial stage of the Barclays Premier League fast approaching, Topps’ latest Match Attax Extra collection has hit shelves enabling fans to boost their squads ahead of the season’s grand finale. This year, the collectables company has teamed up with the Arsenal star and central midfielder, Jack Wilshere and Sport Relief to launch the new collection.
www.toynewsonline.biz
As part of the launch campaign, 500 special- edition Sport Relief cards, signed by the midfielder, have been inserted into lucky packets, driving the collectability for sports fans across the UK. Furthermore, for every signed ‘Jack in the Pack’ found and registered online, Topps and the Premier League will donate £100 to the Sport Relief charity.
The Match Attax Extra
sets will feature new signings, extra skills, players and extra power, all of which Topps believes ‘will make the collection a must-have for all Match Attax fans,’ with squad updates, all 20 club captains, stat boosted Man of the Match cards and 100 club cards. Following a UK exclusive
distribution agreement, Click Distribution will now
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supply Topps products to all non-news retailers. The partnership kicks off from this April. Click Distribution UK: 01604 877 888
With almost half of UK
toy sales by volume in the five pound and under category, it is no surprise that the lack of industry growth in 2013 was largely attributed to the sector’s decline over the last year. However, with economic confidence returning across the country and pocket money allowances being increased, the sector is cued for resurgence with new collectibles and products connected to the FIFA World Cup expected to drive momentum. It’s just as well then that
toy firms, including Panini, Topps and Cartamundi, are
lining up to deliver what now must seem to be a match made in heaven: football and World Cup Trading Cards.
collection for us and will undoubtedly offer a boost to the sector. The 2014 World Cup is set to be one of the biggest and the best
2014 is set to be huge. The World Cup will undoubtedly offer a boost to the trading card sector. Jess Tadmor, Panini
Jess Tadmor, head of
marketing at Panini, tells ToyNews: “2014 is set to be huge for Panini with it being a World Cup year. “The World Cup Trading Card Game is a key
and is a real focus for us with unprecedented levels of investment at retail.” But believe it or not, it’s not all about football this year, a sentiment to which the volume of big movies
like Spider-Man, Transformers 4, Teenage Mutant Ninja Turtlesand LEGOcan attest. And the trading card sector has this covered too as Cartamundi showcases its range of popular TMNT action cards and Panini prepares to launch its Amazing Spider-Man Sticker Collection. So, when the England team once again has your nerves shot this summer and the big name films battle it out at box office, at least their trading cards and collectables
counterparts look set to bring home the bacon.
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