RECOMMENDED Pinypon
Famosa is certain the Pinypon collection of interchangeable mini dolls will see success this year, with marketing campaigns and new play-sets on the way
CONTACTS Famosa: 07919 541 116
www.famosa.es Release Date: Available Now
Pinypon, the unique range of interchangeable mini dolls and play-sets, has enjoyed a flying start to the year following the brand’s comeback this January. The collection of dolls - each featuring removable hair, heads, bodies and accessories - is now preparing to take on the UK market with new pricing, features and an aggressive marketing and television campaign. A buy one get one free
promotion will roll out across UK retail on the basic £2.99 Pinypon figure
assortment, as the firm aims to drive the collectability of the range of six dolls. The deal will also be communicated through consumer marketing including social media and a planned heavyweight TV campaign for both satellite and terrestrial channels. Meanwhile, leading the
way for the Pinypon play- sets this year is the recently launched Campervan featuring a host of accessories. Priced at £19.99, the Campervan includes a roof that
transforms into a pedal boat with a slide, while the vehicle features a swimming pool with working shower, a fridge, kitchen accessories and a table with a deck chair for a picnic. The set comes with one Pinypon figure. Further play-sets are
scheduled for release throughout 2014 including the Pinypon Plane that hits retail this June and features a cargo area, a cockpit, passenger area and kitchen and, of course, a dancing area with a disco ball.
With marketing
investment four times larger than any previous investment in the Pinypon
range, Famosa is certain the range will mirror its global success in the UK this year.
LEGO MIXELS, LEGO
LEGO and Cartoon Network have partnered to launch a new line of collectables this month with the mix and match-able characters, Mixels. Divided into three tribes, each consisting
of three characters, the Mixels can be deconstructed and reconstructed using parts from any of the others to produce a unique creation.
In Series One, the Infernites consist of
Flain, Vulk and Zorch. Meanwhile, the Cragsters are made up of Krader, Seismo and Shuff, while the Electroids include Teslo, Zaptor and Volectro. Each character retails at £3 and features up to 70 pieces of LEGO, including new elements such as eyes, teeth and working balljoints. The new collection is being supported with animated shorts on Cartoon Network and an interactive kids’ app, Calling All Mixels.
01753 495 000 50 March
MINECRAFT BOX HEADS, SPIN MASTER
2014 looks set to be another big year for the gaming property Minecraft, as Spin Master introduces a new line of character Box Heads to its growing Minecraft portfolio. Building on its collection of top-selling
Vinyl Figures – Steve, Diamond Steve and Creeper – and Creeper Plush, the Minecraft Box Heads are lightweight cardboard constructs developed to encourage ‘kids and adults away from their keyboards and into role-play.’ Aimed at kids aged eight and upwards
and retailing at £14.99, the assortment includes favourite Minecraft characters, Steve, Enderman and Creeper. Spin Master will be building on its successful Minecraft range later this year with additional characters in its plush selection including Zombie and Enderman characters.
01628 535 000
PL-UG, ASOBI
Launched at this year’s London Toy Fair, PL-UG is the unique construction toy that allows children to ‘explore and build dens from almost anything in the world around them.’ With seven PL-UG components to choose from including connector discs, rods, suction cups, pegs and hooks, the den making kit can be attached to different objects around the house or garden such as chairs, tables, trees and benches. Once kids have built the structure of their den, all they need to do is secure their sheet over the top to complete their hide-out. Launching with three different kits, the Entry Kit includes the key PL-UG components and a ‘keep out’ sign. The Mid Kit features additional connectors and a blue starred sheet, while the Premium Kit includes all the PL-UG, discs, rods and a sheet.
01628 200 077
www.toynews-online.biz
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