NEWS
Green Board Education to have 140 products by end of 2014
By Billy Langsworthy
GREEN BOARD Education, the educational arm of Green Board Games, is to have a portfolio of at least 140 products by the end of this year.
The firm has told ToyNewsthat it wants to have an expanded range, have secured overseas distribution and received recognition from both retail and the education sector. “We have nearly 120
products within the current range with plans to add at least another 20 this year,” said Sarah Bullivant, head of Green Board Education. “Lead times in the educational sector are longer than the toy and gift markets, so by
the end of 2014 we want to accomplish four things. Firstly, more product innovation. Secondly, we want to have as many listings as possible for catalogues in 2014 and 2015. Thirdly, we are seeking overseas distributors. We signed our first two at Nuremberg last month and we have a lot of leads to follow up. “Finally, we want GBE to
be recognised within both the education and the retail sectors as an innovative company, developing fun and educational games that can be played by anyone.” Green Board Education’s
portfolio is built around the National Curriculum, and the firm is looking for more
ways to get its games played both in, and outside of, school. Bullivant continued: “We
already had a number of distributors within the education sector who really liked what we did and wanted to see even more focus on the product range for teachers.
“Our customers
are school distributors, however we are always looking for ways to interact with teachers. We have recently hosted the Young Inventor of the Year, and had submissions from school classes.”
And while Green Board Education has been embraced by specialist educational toy shops, the firm hopes that soon all stores will see the benefit
“We hope toy shops will recognise the value that stocking an educational range will bring”
of stocking an educational range. “Most shops with the word ‘learning’ in their name buy from us,” added Bullivant. “We are finding more and more toy shops are recognising the importance of education in product design. “Money is fairly tight and parents are actively looking for products that have long-term, multi-level play with a strong educational basis. “We hope that all toy
stores will recognise the value that stocking an educational range of products will bring to their business.” Green Board Education:
01494 538 999 Revell makes arts and crafts move
Company expands portfolio with introduction of Orbis airbrush system for children in the UK By Samantha Loveday
REVELL IS making a foray into the arts and crafts sector in the UK, introducing the Orbis airbrush system for children aged eight and above.
Debuting at £49.99, the Orbis Airbrush Power Studio has been updated to include a modern colour combination for the compressor ball, and a new packaging design. The complete set enables users to try out designs on paper, skin and textiles, including ink
cartridges and stencils. In addition, there will also be a Fan Tattoo Set launching ahead of the World Cup, containing various football tattoo stencils and ink cartridges. This will be followed in September by the Tattoo for 2 set featuring ten motifs, each of which is made up of two halves of a stencil. Each child wears half a tattoo and, if you hold the two halves together a whole new motif is formed. The set includes three ink cartridges in black, red and blue, as well as glitter glue in various colours.
A Shirt Maker add-on set
will also be available later on in the year. Thomas Randrup, country manager UK and Ireland at Revell, told ToyNewsthat as the pricing model now fit within UK market expectations it was the right time to launch Orbis. “It is at the premium end of the craft sector which is very evident from the product,” he explained. “Also it is very simple to learn and to use, and the effects can be spectacular.”
Randrup said that Revell
will be investigating in- store demos to help push the product with selected
partners at key times, as well as PR activity through various media channels. Revell: 01442 890285
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76