SECTOR GUIDE: STICKERS & TRADING CARDS PANINI
Panini has kicked off its World Cup campaign with the 2014 FIFA World Cup Official Adrenalyn XL Trading Card Game. The collection features all 32 teams and the world’s biggest football superstars. With 416 cards to collect including 124 special cards, collectors can discover base cards of their favourite players along with sub sets including Star Players, Utility Players, Ones to Watch, Fans’ Favourites, Top Masters and more. Fans can get their hands on a starter pack featuring a collector’s binder, 18
trading cards, a game board, rules sheets and a Limited Edition Card, all for £4.99 with trading card packets costing around £1. The collecting doesn’t end there. Panini has also launched its Union J Sticker Collection this year. It features imagery of the X Factorcontestants along with a pull-out wall chart with rainbow foil and glitter stickers. There are 200 stickers to collect, including 40 special stickers, starter packs (£2.99) featuring an album and 31 stickers. Panini / Click Distribution: 01604 877 888
CARTAMUNDI
With 200 years in the business, Cartamundi knows cards. The firm’s core Royal Flush range is one of the most popular traditional card decks in country, but Cartamundi also recognises that today’s children are brand aware and open to novelty: enter, the company’s range of trading cards and card games. Visualise – available in supermarkets and online – tests the visual memory of the players and is tailored for both pre-school and primary school age ranges. Meanwhile, Cartamundi’s collection of Teenage Mutant Ninja Turtles action cards, Happy Families with Mickey Mouse or Disney
Princess cards have popular licences covered. Adding to the World Cup
excitement this year, Cartamundi has also launched a range of FIFA playing cards. For the tech-savvy
children’s market is a new concept called Shuffle, combining major Hasbro brands such as Monopoly and The Littlest Pet Shop with card playing and digital extras. Retail orders are already being taken for Shuffle which launches into stores this July. Cartamundi believes that the concept will add further dimensions to popular games, ‘from bringing Monopoly’s Chance cards to digital life to offering an animated
MARBEL
Marbel Toys is expanding its collectables portfolio this season with the launch of the new OiDroids. The range is a series of collectable pop out and buildable cardboard robots, brought to life through AR technology. Arriving in packs of four,
each retailing from £1.99, there are 96 OiDroids to collect including the ultimate rare robots. Marbel aims to drive the collectability of the range by encouraging kids to trade their robots in order to acquire their rare or missing droids.
68 March
Furthermore, each robot comes with a different story to tell and features a unique data card. The OiDroids are also
available in packs of 12 (priced at £4.99), guaranteeing fans and collectors an ultimate rare card or party packs of 40 cards (£14.99). Children are now also able
to download the new OiDroids app, bringing their characters to life through augmented reality. Marbel:
08456 000 286
www.toynewsonline.biz
shopping mall in The Littlest Pet Shop collection.’ Cartamundi: 01268 511 522
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