WOMEN IN TOYS
Frederique Tutt, Toys Global Industry Analyst, NPD
Tutt is the lady the industry turns to for in-depth data and knowledge of what the toy business is worth not only in the UK, but across key European territories, too. She has held several roles at NPD including EuroToys industry expert and UK director of toys, licensing and nursery - during her time as the latter, Tutt developed the account base from nine clients to over 60 in nine years to become the largest EuroToys LOB in Europe.
Samantha Wilson, UK & EMEA Head of Marketing Comms, LeapFrog
Wilson has worked at LeapFrog for over six years. She originally joined to work as the product and marketing manager for the reading product category. She previously worked at Vivid Imaginations as senior brand manager, working on the exciting children’s brand Crayola. The marketing team at LeapFrog said: “Sam knows everything there is to know about LeapFrog, and her amazing passion and her enthusiasm really filters through to the team.”
Fiona Wright, UK General Manager, LEGO
Wright was promoted to her current role at LEGO on January 1st 2013 and is responsible for the total sales function in the UK and Ireland (which accounts for some of the group’s largest customer base and global retail turnover). Wright has worked at LEGO since 2000, when she joined as brand director for Europe North. She also enjoyed spells as national account director, marketing director and head of sales.
www.toynews-online.biz
Alpana Virani, EMEA Director of Hardlines, Walt Disney Company
Virani is a versatile marketing professional with expertise in creating, shaping and delivering international campaigns. It is no wonder then that she has already enjoyed a long career with Disney that includes winning Global Employee of the year 2011. Virani managed the biggest consumer products franchise for Toy Story 3, that generated over £200m in retail sales. She also drove the marketing strategy for Cars 2.
Sarah Winter, International Sales Manager, Green Board Games
Winter’s remit is to grow the international business and it now reaches across over 50 countries. She travels frequently to visit both existing and potential customers with her next roadtrip – following on from Hong Kong and Nuremberg – is to visit Mexico and Brazil to grow the business. Winter has worked with
Green Board Games for over five years and is championed by the team for 'growing the business overseas significantly.'
Rachael Wyatt, Marketing Manager, Coiledspring Games
Since joining Coiledspring Games, Wyatt has made a significant impact on the evolution of the company, supported the exceptional growth and helped deliver the firm’s brand values. As well as being the driving force behind its new website and catalogue design, Wyatt’s infectious enthusiasm has quickly extended the fan base of both Coiledspring and her personally. Her relationships in the toy press are a testament to this.
March 31
Anna Waite, European Lead Buyer for Boys Toys, Toys R Us
Waite began her career in toys in 1993 as trainee buyer at Savacentre. In 1997, she moved to Argos where she looked after textiles, before moving on to furniture and then back to toys. In December 2000, Waite took a position with TRU as boys toys buyer where she was responsible for action figures, role-play and vehicles. She was promoted to senior buyer, then merchandise controller, before taking her current role in January 2011.
Mary Wood, Marketing Director, Vivid
Imaginations
Wood has a wealth of toy experience, having spent ten years with Mattel in sales and marketing positions, while she was also general manager and EVP of marketing at Zapf for two and a half years. She joined Vivid from HTI, where she was marketing director for two years. As well as her marketing qualifications and sales background, Wood has also been instrumental in helping to drive product development and international sales.
Sponsored by:
Emma Weber, International Licensing Director, Vivid
Weber joined Vivid in 2003 as licensing and marketing director, which saw her oversee the licensing, marketing and packaging functions across the company’s portfolio. She has overseen successful brand campaigns such as Bratz, Fifi and the Flowertots, Roary the Racing Car, Moshi Monsters and more recently, One Direction and Union J dolls. Weber is regarded as a very talented and experienced member of the Vivid team.
Laura Williams, Operations Manager, Kiddimoto
18 months ago, Williams joined Kiddimoto as administrator. However, within that time she has progressed to become operations manager, becoming the central cog that keeps the firm moving forward along a straight path. She has a strong grip on the way Kiddimoto is run on a day to day basis. According to the firm, Williams brings a keen eye for detail, unrivalled organisational skills and authority to the workplace.
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