WOMEN IN TOYS
Heather Corbett, Marketing manager (UK and Europe), IFI
Corbett joined Innovation First in September 2010 as marketing manager (UK and Europe). She is responsible for overseeing all marketing communications, PR, branding, social media and advertising for Innovation First brands including Hexbug and VEX Robotics. Through an integrated marketing campaign, she has turned a relatively unheard of toy range into a successful brand, with one in seven households in the UK now owning a Hexbug.
Judith Dayus, Director, Great Gizmos
Nichola Cox, UK Digital Manager, Mattel
Having been in the toy industry for a significant number of years – during which time she has worked for both of the top two manufacturers – and also elevating her position within each role, Cox currently works as the UK digital manager for Mattel. Part of her many
accomplishments to date include being awarded the ‘2013 Digital Supplier’ of the year by Argos. Cox believes her role is unique within the toy business.
Tracey Devine, Marketing Director, KD UK
Dayus first became part of the toy industry in 1993 when she set up Serious Fun, selling toys and games and travelling to fairs all over the UK. Then came Great Gizmos in 1996. Dayus has grown with the
firm over the past 16 years and now manages a team of 17. What’s more, her husband and daughter work alongside her to provide a company that has the same vision when it comes to a working environment and relationships.
Nicola Erskine, Marketing Manager, Trends UK
Erskine joined Trends UK last year. Her role includes working with the sales and product development teams, taking day-to-day control of the management and marketing of the firm’s third party product ranges alongside Trends’ core business. Boasting a wealth of marketing experience from outside of the toy industry, Erskine has been tasked with expanding the company into other product categories.
26 March
Devine has been at the firm from the start and has gone from a part-time marketing executive to marketing director. She now knows the licensing business inside out, delivers the right licences to the business at the right time and has fabulous working relationships with all the keys licensors. She delivers consistently on great new product in conjunction with the R&D hub in France. She even runs charity marathons.
Katy Fletcher, Razor Brand Manager, Re:creation
Fletcher handles the development and implementation of the Razor portfolio including TV advertising, trade marketing, online and PR. She has been recognised for her work building Razor, alongside creating retailer specific plans. She boasts a career rooted in sports and fitness, having previously held the position of marketing manager at Sportsworld and artistic director at Street Fusion Dance.
Natasha Crookes, Director of Comms, BTHA
Crookes leads the BTHA’s communications function and was previously the Association’s events manager. She has been a key driver at the BTHA throughout her career in the industry from 2002 and has been instrumental in the development of the Association’s wide range of membership services, in lobbying, and in the creation of a panoply of resources and programmes for the benefit of the Association’s membership.
Alison Downie, Senior
Licensing and Brand Dev Manager, Golden Bear
Downie has been a valued member of the team for over 11 years. She previously worked in retail, having been employed by Boots for a number of years. Downie has been championed by company for her 'extensive knowledge of the toy and gift industry in both the creative product development area and within the world of licensing.' She is also a member of the Character Exchange Licensing Group.
Lucie Follett, Creative Director, Arklu
Follett is co-owner and creative director of Arklu, responsible for all product development. In 2010, she came up with an idea to create a doll to celebrate the engagement of Kate Middleton to Prince William. These were followed by a doll called Lottie which is based on the average proportions of a girl aged nine. The key point of difference from other fashion dolls is that Lottie’s body is ‘childlike’.
Sponsored by:
Nancy Davies, Sales Director, Interplay
Davies has been an integral part of the Interplay team as the sales director for over ten years. Within her role she has helped to grow sales substantially, with her most significant achievement to date launching Interplay into the international market. “Nancy always has an extremely positive outlook on life and you will always see her with a big smile,” enthused her team. “She is a pleasure to work with and is invaluable to Interplay.”
Vicki Elmer, Product Manager, Bandai
Bandai’s product manager and media planner, Elmer has a wealth of experience in the toy and licensing industry. Prior to joining Bandai back in 2010, she spent four years at Corinthian as the marketing manager for In My Pocket. She also previously held
marketing positions at Maverick Entertainment and HIT Entertainment, looking after pre-school brands Muffin the Muleand Thomas & Friends.
Tina Louise Foster, Senior Director Int. Licensing, MGA/Zapf
Foster manages a wide portfolio of successful toy brands. In the position, she oversees the licensing, promotions and
entertainment business in EMEA spanning brands including Little Tikes, Lalaloopsy, Bratz, Bratzillaz, Baby Annabell, Baby Born, Mooshka and Novi Stars. Before joining MGA/Zapf, Foster worked as head of EMEA – licensing and promotions at DreamWorks Animation.
Marian Davis, Brand Manager for Girls, MGA/Zapf Creation
Davis has worked at MGA Entertainment and Zapf Creation since April 2007 as marketing manager. In her role she has responsibility for looking after the company’s girls brands, and handles the formulation and activation of trade and consumer marketing strategy for all MGA and Zapf toy brands. She has worked on successful franchises including Bratz, Lalaloopsy, Novi Stars and Moxie Girlz during her time at MGA.
Grace
Elphinstone, Comms Manager, Carte Blanche
Elphinstone is a marketing and PR professional with over ten years experience. She has been involved in all aspects of consumer and B2B marketing, PR and communications and at Carte Blanche, handled the PR for brands including Tatty Teddy, My Blue Nose Friends, Me to You and, more recently, the Moshlings Collection. Elphinstone previously worked at firms including Veritasis, Goodwood Estates and VIE at Home.
Gemma Gallagher, Director,
Toytesters.tv
In 2013, Gallagher won £10,000 in a Dragons’ Den style competition to launch her business
www.ToyTesters.TV. Her idea was to review toys and games with children in the form of an online channel, coupled with providing companies with invaluable insight into their product offerings. In a very short time, Gallagher has already evolved the business and has just launched the
ToyTesters.TV Awards.
www.toynews-online.biz
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