SECTOR GUIDE: OUTDOOR TOYS MV SPORTS
MV’s range of pre-schooled wheeled toys is going from strength to strength. The Thomas & Friends
range is enhanced with several new feature driven lines. The new Chuff Chuff range features realistic engine noises, while the 3- in-1 scooter, ride on and trailer is a new concept which converts easily from one mode to another. The Peppa Pigcollection has been redesigned and new lines added. The Peppa Pig Hopper is decorated with Peppa graphics and is ideal for developing core balance and coordination skills.
New One Direction lines include an electric scooter and a Dance Mixer Dance Mat, which comes with MP3/aux source input allowing 1D fans to dance to their favourite songs. For older boys, MV has
favourites such as Batman, Transformers and Power Rangers. The new Bat
signal inline scooter comes with a Bat symbol torch, while the Transformers mask scooter combines a 3D plaque with a realistic Optimus Prime face mask. MV’s own brands
performed well last year, with growth of over 60 per cent. Spearheading this was stunt scooter brand, Stunted, which gained market share as a direct result of intensive brand advertising. Further brand promotion will take place throughout spring/summer with the roll out of new models and designs. New products are also being introduced to the firm’s Hedstrom and Kickmaster collections. 0121 748 8000
HY-PRO INTERNATIONAL
Hy-Pro launched its new pre- school focused Rollers brand at Nuremberg last month. The R1 is for children aged 18 months+ and converts from a tricycle to a tri scooter once the child has improved balance and confidence. The R2 is for two years+ and converts from a balance bike to an inline scooter. The firm is also confident of success with its new Flyte line, which it says is the first children’s product to have a suitcase attached to a scooter. The Zinc feature scooters line has been bolstered with Ignite, which lets out harmless steam imitating smoke once
WILDLIFE WORLD
Wildlife World’s minibugs range gives children the chance to become more involved with the great outdoors and bring them closer to nature. The company introduced
new minibugs interactive packaging at Nuremberg, adding characters including Lucy Ladybird, Bertie Bee, Bobby Ant and Bettie Butterfly. Each habitat has its own function and requires no maintenance. Children can scan the
packaging with any smart phone or tablet, finding dedicated spyderscan pages for each character explaining what they might find and also
56 March
what and where the character lives. Also new for 2014 is a
broad range of educational habitats, designed for schools and playgroups. Each habitat is constructed from FSC certified timber and uses only water-based paints. 01666 505333
james@wildlifeworld.co.uk
the brakes have been applied. The product uses refillable oil cartridges to generate the smoke. Hy-Pro also recently attended ISPO in Munich, showcasing its updated range of BMXs, Team Series stunt scooters Chozen and Zycho, dirt, commuter and electric scooters including the New Lithium powered scooter E-Glide. 01582 670100
sales@hy-pro.co.uk
SMARTWAY
The latest additions to Smartway’s Little Play Train ride on toys include a Blue 12v, twin motor Electric Steam Engine and matching coal truck. Designed for ages three to seven,
they can be played on independently or by connecting them to another engine or coal truck, forming a train for children to play on together. Features include LED headlight, intelligent steering, four railway sounds, brake, brass effect boiler and rubber tyres. Electric engines retail for £140 and the coal truck is £99. This is the first of three planned launches this year, with the firm also getting ready to introduce the Little Play Train into the US.
SIMBA SMOBY UK
Simba Smoby’s outdoor portfolio includes a variety of garden slides, all with built-in water feature, as well as trikes, tractors, ride ons and a collection of garden play houses. The Big Bobby Car is one of the world’s top selling kids’ vehicles, having shifted over 18 million units since launch. Porsche 911 and Mercedes Benz SLS AMG variants are also available. 01274 765030
A waiting list has been established for the first containers. The firm’s owners are also beginning to gain serious interest from other European countries. A new accessory – Little Play
Train trailer – will also debut in the autumn. 01924 467264
sales@smart-toys.net
ASOBI
PL-UG apparently enables children to take den building to the next level. There are currently seven PL-UG components to choose from including connector discs, rods, suction cups, clamps, pegs and hooks that are all designed to connect together. They can then be attached to different objects around the house or garden such as chairs, tables, trees and benches. Once they have
a structure, all they need to do is secure a sheet over the top and a keep out sign on the door.
PL-UG is initially launching
three different kits – the Entry Kit which includes the key components and a ‘keep out’ sign; the Mid Kit which has some extras and a blue starred sheet; and the Premium Kit which includes all the PL-UGs, disc, rods and a sheet.
01628 200077
BRAINSTORM
The Brainstorm Toys Outdoor Adventure range includes the new Handbow, which can shoot suction darts over eight metres. Each comes with three suction darts, while there will also be a refill dart pack for add on sales. The Outdoor Adventure
Microscope, meanwhile has 20x to 40x magnification among other features, while the Outdoor Adventure
Binoculars are pocket sized, with 4x magnification and 30mm glass lenses. The Outdoor Adventure Dynamo Torch completes the range. Brainstorm also has the Original Flying Bird – delighting kids of all ages for over 40 years, the mechanical toy is powered by a high quality rubber band and mechanism and can go up to 50 metres. 01200 445113
www.toynews-online.biz
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