The word at EXPO... The word at EXPO... The word at EXPO... The word at EXPO... The word at EXPO... The word at EXPO...
are unemployed as Spain tries to work through severe recession. He said that Britain’s leading MotoGP
rider Cal Crutchlow is impressively fast for a lap, and that he wasn’t sure at that stage how much extra Yamaha was giving his bike to defend his title in 2013 against strong opposition. This includes new team mate Valentino Rossi, who is back with Yamaha. The champion’s charm, humility and humour and the way he diplomatically handled questions from the interviewer and the floor won him deeper respect from the trade audience. His trip was organised by Alpinestars’ communications manager Jeremy Appleton. Also in attendance was Alpinestars’ athlete manager Chris Hillard. Alpinestars celebrates its golden anniversary in 2013 and the new Spring 2013 casual and technical clothing ranges made their debut at EXPO.
Sinnis gets serious
A more aggressive pricing policy on some models, more dealers, more rewarding dealer margins, new models, and improved specifications
are part of Longer electric test track proved a success.
stage interviews. The three times 125cc grand prix winner enters his eighth season as a GP rider and has been on the podium more than 20 times. Only 22, the rising star from
Oxfordshire underlined his promise post- show by finishing eighth fastest in early testing in Malaysia out of 27 riders. EXPO was the first UK show to include a dedicated electric section and test track (in 2011). This time the test track was extra long because more space became available when a planned trade auction had to be cancelled for legal reasons. Electric section organiser Paul Blezard
MotoGP rookie Bradley Smith interview. Celebrating 40 years in business Oxford
Products welcomed Lorenzo on its stand as ambassador for both Alpinestars and HJC helmets. Lorenzo had just signed for the Korean helmet manufacturer and Oxford are UK distributors. Oxford’s long-serving brand ambassador Bradley Smith, who moves to MotoGP level racing this year, attended each day and made himself available for
reported that the number of test rides taken was up every day, with the total up by 40 per cent to more than 500. Ten manufacturers displayed electric PTWs at EXPO. Full report next month, and on the Knowledge Shop show centre section staffed by business and industry advisors. “We were obviously very concerned that the bad weather which affected most of the country during the build-up to EXPO would have a negative effect on the number of businesses throught the door,” said organiser Mark Mayo. “However, initial feedback from exhibitors has been overwhelmingly positive. By all accounts, those that made the effort to get to EXPO were there to do serious business.”
the Sinnis campaign to gain volume in 2013. Emphasising the attack,
marketing manager Anthony Jackson asserted: “We want more volume this year. Last year we sold 1250 models. This year we are determined to sell 1700-1800 units. “We have an aggressive
strategy. We have decided to reduce the prices on some models and we are going to pay dealers back two per cent on every bike sold, or five per cent if they hit a modest target, and an additional ten per cent on parts if they use that money to buy more stock. “We will give free
delivery on four bikes and offer sale or return. Our typical dealer margin is 35-40 per cent. “This is our seventh year
and we want results and to reward our dealers. We now have some fantastic dealers who stock Sinnis, including Ducati and Suzuki dealers, and last year our warranty claims
Anthony Jackson with a new 300cc watercooled scooter developed by Sinnis partners in Italy. The injection system is by a Ducati subsidiary and the engine is Yamaha. The scooter features aftermarket exhaust, adjustable rear suspension and sockets for satnav and mobile phone.
fell to their lowest level. We are trying to be innovative and develop good quality product. We have 110 dealers but our dealer map is very uneven. We want to relocate some dealers and build a strong core of 100 to 120 dealers.” With new model launches the Sinnis range is being built up from 12 to 18, or possibly 20, models for 2013. They are split into three main groups which Sinnis terms budget, mainstream and top-end.
No end to WMD progress
Attending EXPO for the fourth time, trade supplier WMD targets the second-hand motorcycle market with an ever-increasing range of product. The company’s reputation is growing so
well it is now in talks with a bike manufacturer, but no details are available at this stage, said sales manager Paul ‘Woody’ Woodrow. “We have expanded our range, increased our marketing, and we are sourcing more exclusive product,” said Woodrow. “Our natural target is motorcycles from the late 1970s to 2008.” The five WMD staff at EXPO were
Jorge Lorenzo with the team on the Alpinestars stand at EXPO.
particularly promoting their new lines of brake discs and pads, the pads in six different compounds to suit all styles of riding.
WMD sales manager Paul Woodrow with an extensive display of brake, chain and sprocket components.
The scooter/motorcycle split is approximately 50/50. Dealer prices start at £399 for a 50cc scooter aimed at the female commuter market. Best seller from this Chinese manufacturer’s range is the 125 Apache motorcycle. Jackson proved the model’s reliability by riding one 10,700 miles from the Sinnis base in Brighton to Ulan Bator, capital of Mongolia in 2011.
MARCH 2013 25
EXPO news
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