Lorenzo got a fi rst look at his new HJC headwear on the Oxford Products stand
Jorge charms the trade at EXPO
EXPO, Europe’s leading trade show, stepped up a gear in its 18th year thanks to more stand space and the arrival of MotoGP world champion Jorge Lorenzo as star guest. His appearance on Monday 21
January, the second day of the three-day show, at the NEC, Birmingham, gave trade visitors unprecedented access to the double world champion (2010, 2012), MotoGP’s dominant rider having also finished runner-up twice (2009, 2011). “What a coup for EXPO!” exclaimed visiting Irish journalist Wallace Rollins of Road Racing Ireland, summing up the general feeling at the show. Lorenzo’s attendance at EXPO was arranged by Alpinestars, one of his main sponsors, following a suggestion by Oxford Products to invite him. Alpinestars of Italy, the bike world’s leading clothing supplier, has both a direct sales operation in the UK, plus a network of retailers serviced by Oxford. The show’s overall attendance was
severely affected by snow, and Lorenzo’s two travelling companions cried off because of the weather and flight delays. But Lorenzo was determined to attend, and so he ‘flew solo’ from Venice, Italy, to Birmingham, enduring six hours of flight delays. Despite the lack of sleep, he was in
top form, putting everyone at their ease with his humour in a stage interview session, followed by a question and answer session. He then signed posters and autographs, and followed this up by spending time on both the Alpinestars and Oxford stands meeting members of their dealer networks and the EXPO audience in general. Everyone who wanted an autograph was obliged by the works Yamaha rider, who revealed in the interview that 75 per cent of his income is from Yamaha. He was keen to point out how privileged he felt to be a highly paid sportsman, especially in view of the fact that approximately 50 per cent of his fellow young Spaniards
Lorenzo was generous with his time, meeting fans, signing autographs and answering questions.
24 MARCH 2013
EXPO news
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