launches e-Series News
Bridgestone B
ridgestone Golf has launched the latest
generation of its e-Series golf balls for 2013, and the new line-up will be on public display for the fi rst time at the 2012 PGA Merchandise Show this month in Orlando. The three new models are due to arrive at retail in February, with an RRP of £25.99 per dozen across the range. Bridgestone says the major advance
the company has made with the e-Series revolves around (if you will) new dimple technology. A new 326 Seamless Dual Dimple cover increases the dimple surface area on the ball by six per cent compared to previous models, and Bridgestone promises that the new e5, e6 and e7 balls will be less restricted by drag off the clubface as a result, leading to improved ball speed, and therefore greater shot distance. “The e-Series has been growing in popularity in recent times and has
proved a big hit with the many golfers who have attended our ball fi ttings,” Steve Kettlewell, managing director of Bridgestone Golf UK (pictured), tells SGB Golf. “The new Dual Dimple technology gives the range even more impetus moving forward.” The e5 ball has a two-piece, urethane construction and is
geared for golfers looking for maximum height in their ball fl ight. The e6 is three per cent soſt er than its predecessor and Bridgestone claims it is the soſt est multi- layer ball on the market - designed for reducing spin for a straighter ball fl ight and improved feel. The e6 is the UK’s top- selling e-Series ball, and now comes in high-visibility Yellow and Orange, as well as in White. The new e7 is the e-Series distance ball. A ‘speed-enhancing core and spin- reducing inner layer’ should boost ball speed and shot distance.
www.bridgestonegolf.com
FootJoy releases new shoes
F
or 2013, FootJoy has announced it is off ering
eight diff erent styles of golf shoes for women. Brand new are the Contour, Lo Pro (pictured), AQL, SoftJoys and Summer Series, while the women’s DryJoys, FL Sport and LoPro Casual carry on from 2012, but with new styling and colourways. “Without doubt, this is our most comprehensive range
6 SGBGOLF
of women’s footwear to date, with a variety of shoes to suit a wide range of tastes”, says Russell Lawes, FootJoy’s European marketing manager. “To have three of the eight styles available as an exclusive MyJoys option provides more choice, variety and fashion styling which is increasingly important to the modern-day female golfer”.
www.footjoy.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59