Trolleys
Golf trolleys remain a growing category across European markets
Hot Wheels A
s stated on p20, consumer research carried out by SPORTS MARKETING
SURVEYS INC. in 2012 shows that 85% of core golfers across the major European markets own a golf trolley. Electric trolleys are more popular than push trolleys in the UK, while SMS INC. research shows that push trolleys remain more popular in France, Germany and Scandinavia. Illustrating the spending power
of the average German golfer, SMS INC. research last year shows that on average, German golfers spent more on trolleys than UK golfers, despite the predominance of push trolleys in Germany. From the four major European markets, French golfers, on average, invested the least in trolleys. One of the reasons for the high average cost of trolleys owned by
MOTORING AHEAD In the UK, Motocaddy was the top-selling electric trolley brand in 2011 and 2012, with the Motocaddy S1 the top-selling model.
German golfers is that among those who do own an electric trolley, SMS INC. research shows that 62% of them are powered by
premium lithium batteries, as opposed to lead acid. Just 17% of UK golfers with electric trolleys are powered by lithium, while 40% of electric trolley users in France and Scandinavia have opted for lithium.
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GOKART
AUTOMATIC GoKart’s upgraded Automatic electric trolley has a new colour scheme, polished High White wheels, and custom colour options are available.
RRP: From £259
www.gokart.co.uk/trade
MOTOCADDY
S3 PRO The S3 Pro features a digital lost ball and round timer, a restyled ergonomic handle, sports wheels, USB port for GPS units and CartLock security.
RRP: £399.99 (Lead acid); £429.99 (Extended range); £599.99 (Lithium)
www.motocaddy.com
BIG MAX
BLADE The Blade won the Design Innovation Award at 2012 Golf Europe. It folds down virtually flat in one movement, and without the need to remove its wheels.
RRP: £299
www.bigmaxgolf.com
STEWART GOLF
Z3 PUSH The Z3 Push features a foot brake, accessory points on the handle, re-designed bag jaws to accommodate greater variety of bags and rear wheel quick-release.
RRP: £179
www.stewartgolf.com
POWAKADDY
PK SPORT The PK Sport has an ergonomic, soſt-grip handle with a built-in, ambidextrous speed control roller, combined with an LCD display screen.
RRP: £429 (Lead-acid); £629 (Lithium)
www.powakaddy.com Contact Richard Payne
POWERBUG
PRO TOUR The Pro Tour features digital LRD controls and comes with variable run and park (VRAP) technology, with stopping distance options of 10, 20, 30, 40 or 50 yards.
RRP: £300 (Lead acid); £500 (Lithium)
www.powerbug.co.uk e:
richard.payne@
sportsmarketingsurveysinc.com SMS Golf leaflet banner
229x10.indd 1 t: + 44 (0) 1932 345 539
www.sportsmarketingsurveysinc.com 26/04/2012 09:59
GOLFSTREAM
EVOLUTION With UK design, build and parts, the Evolution Digital’s aluminium frame has a patented one-click folding mechanism.
RRP: £349 (18-hole, lead); £499 (27-hole lithium)
www.golfstream.co.uk
GREENHILL
GTS SKYLINE The GTS Skyline features a digital display for speed and battery life, ultrasonic digital controller, suspension and mudguards.
RRP: from £349
www.greenhillgolf.co.uk
| SGBGOLF
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