clubsets
BEN SAYERS M2i
The M2i driver, fairway woods and hybrids feature matching clubhead weighting systems, geared to boost a high trajectory and low spin. The hybrids can form part of a progressive combination set with the irons, with 4, 5 and 6 hybrids complementing deep-cavity irons from 7 to sand wedge.
10
RRP: Driver: £69.99 Fairway: £49.99 Hybrid: £49.99 Combo set: from £199.99 (8 clubs)
www.bensayers.com
ADAMS
RRP: Driver: £199.99 Fairway: £149.99 Hybrid: £119.99 Irons: £499.99 (steel); £599.99 (graphite)
www.adamsgolf.com
IDEA SUPER S Adams’ Super S line-up includes a driver, fairway woods and hybrids with a ‘VST’ slot in the sole to boost distance, while the irons have a ‘half hollow’ construction which should give the clubs more of a hybrid feel, without sacrificing accuracy. They will be available at retail in February.
PRECIOUS METALS According to SMS INC.’s 2012 European Retail Audit, sales dropped in most equipment categories across most major markets, but not in fairway woods: Sales volume in the UK, Germany and Scandinavia all rose between 2.2% and 8.2%.
HONMA LYNX
BOOM BOOM 2 & BLACK CAT Lynx brings ‘Hot 1 technology’ to its Boom Boom 2 driver, incorporating a battery-powered, rechargeable, heated head cover, which warms the bi-titanium clubhead to its optimum temperature, promising electric ball speeds off the clubface. The Black Cat line comes with striking Black PVD finish.
RRP: Boom Boom 2 Driver: £349.99 Black Cat Fairway: £99 Black Cat Hybrid: £89
Black Cat Plus Irons: £329 (5-SW, steel); £359 (graphite)
www.lynxgolf.co.uk
Contact Richard Payne e:
richard.payne@
sportsmarketingsurveysinc.com
TOUR WORLD 717 With Honma’s hand-made TW717 range, golfers can choose star ratings between two and five. The higher the star, the more painstaking the production process, while the amount of golf and platinum used in the clubheads also increases. (The five-star driver goes for £4,950, while a set of five-star irons reach £26,395.)
RRP: Driver: from £895 (2-star) Fairway: from £495 Hybrid: from £495 Irons: from £1,250 (6 clubs, steel)
www.honmagolf.co.jp/en
t: + 44 (0) 1932 345 539
www.sportsmarketingsurveysinc.com
PROGEN
CHROMO The return of Progen, now under the ownership of John Andrew - along with the John Letters brand and the Direct Golf retailer - is set to reach the marketplace in March. The brand is bringing a titanium driver and stainless steel irons to value, starter-level price points.
RRP: Driver: £149 Fairway: £99 Hybrid: £99
Irons: £399 (steel); £449 (graphite)
www.progengolf.co.uk
| SGBGOLF
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