First Words
Welcome to the second annual SGB Golf Equipment Guide.
J
SGB Golf is published by Datateam Business Media Ltd.
Datateam Business Media London Road Maidstone Kent ME16 8LY T: 01622 757 646
Editor: Robin Barwick
robin@barwickmedia.com
Publisher: Paul Ryder
pryder@datateam.co.uk T: 01622 699 105
Advertising: Matt Davis
mdavis@datateam.co.uk T: 01303 892 236
Design: Darren Kirk, Scratch Design
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Production: Design & Media Solutions
The views expressed within this magazine do not necessarily represent those of the editor or publisher, and while very care has been taken in producing this issue, no responsibility is accepted for such views or for any inaccuracies contained herein. ©Datateam Business Media Ltd 2012. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, fax, email, recording or otherwise, without prior permission of Datateam Business Media Ltd.
Contact Richard Payne
ust like the leading golf manufacturers, we have made some
improvements to our product this year. I can’t promise faster ball speed off the clubface, but we are including a greater breadth of articles in this Guide, with more contributions from experts within the European golf trade; we are featuring more products in the Guide this year, and we are also publishing the Guide earlier in the year, in January and in time for the 2013 PGA Merchandise Show in Orlando.
We are also delighted to have collaborated once again with SPORTS MARKETING SURVEYS INC., the leading sports research specialists, who have shared with us some of their latest data from the golf industry; from their 2012 European Regular Golfer Consumer Findings, 2012 Retail Audit, and 2012 European Tour Equipment Census, which charted the equipment use of a total of 1,046 golfers across 39 European Tour events last year. That is some ammunition.
We hope you enjoy our 2013 Equipment Guide
5 View from the industry: Eddie Reid, TGI managing director, offers a positive outlook for 2013
6 Club sets 14 Wedges 16 Putters 18 Golf balls 20 Golf bags 22 Trolleys
24 Distance measuring devices
Robin Barwick, Editor Twitter: @RobinBarwick
e:
richard.payne@
sportsmarketingsurveysinc.com
26 Special report: John Bushell, managing director of SPORTS MARKETING SURVEYS INC., writes that the law of probability points to sunnier times in 2013
t: + 44 (0) 1932 345 539
www.sportsmarketingsurveysinc.com
P.8
Contents
4 Front of shop: Foremost Golf’s Steve Bird offers some advice on how to put a pro shop on the road to profit
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