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Masters Golf takes on Golfsmith Europe
M
asters Golf has been appointed sole distributor for Golfsmith
International in the UK and Europe, an agreement that includes all existing distribution agreements held by Golfsmith in Europe, including club- fi tting components and brands such as Snake Eyes, Ogio, Greg Norman Clothing, Maggie Lane and Tour Trek. Doug Poole, the long-standing
managing director of Golfsmith Europe and former chairman of the British Golf Industry Association, has left the company to go into consultancy, and SGB Golf understands that many of those employed by Golfsmith Europe under Poole have also left the company. SGB Golf also understands that Golfsmith Europe’s distribution operation in St. Ives, Cambridgeshire is being merged into the Masters Golf facility in Bristol.
“Masters Golf and Golfsmith Europe distribute similar products and it was an obvious choice to
link both brands”
Colin Christison, Masters Golf
“Masters Golf and Golfsmith Europe distribute similar products and it was an obvious choice to link both brands,” starts Colin Christison, commercial director of Masters Golf. “Our forward thinking initiatives have enabled golf retailers in Europe and the UK to run their businesses more effi ciently and profi tably. This partnership will enable both companies to increase awareness in Europe. European customers will now have access to a wider range of products, benefi ting from the supply and service that Masters is renowned for. This includes our sales force, product videos, trade website, StockTrac ordering system and customer service team.” “Our partnership with Masters Golf
signals a strategic growth initiative given their established presence and extensive distribution and sales network throughout Europe,” adds Bob Sameski, vice president of business development for Golfsmith International in Austin, Texas.
www.mastersgolf.co.uk www.golfsmith.com
appoints Homer
Adams A
GROWING INFLUENCE: Simon Homer (above) is now head of Adams Golf Europe, and he is hoping to chart continued growth for the American brand in Europe with the help of new ranges such as the Speedline Super LS line. Pictured is the Super LS driver (RRP: £299.99)
dams Golf has appointed Simon Homer as head of Adams Golf Europe.
Homer joins the adidas Group-owned brand from trolley company PowaKaddy International, where he was sales and marketing director. “I’m delighted to be joining
Adams Golf at such an exciting time,” says Homer. “I’m looking forward to establishing a European base for the brand and increasing the awareness and distribution of our products, thus replicating the success Adams Golf has enjoyed in the US.” American brand
Adams is a growing force in European markets. The brand joined TaylorMade and Ashworth in the adidas Group’s golfing
portfolio in March 2012, in a $70 million
acquisition, and Adams sales have enjoyed year-on-year
growth in Europe in 2011 and 2012, despite difficult trading
conditions across Europe. Philip Morley, who ran Adams’
from Adams already, with two new
The new year has seen large-scale product launches
Speedline Super S and Speedline Super LS.
hardware ranges coming to market in particular, the
European operation last year, is staying on to oversee the growth of the brand across continental Europe, and the company has confirmed it will continue to be managed independently from the TaylorMade-adidas Golf business, with separate customer service, field sales and marketing functions, which will soon move into new premises near to TaylorMade-adidas in Basingstoke. The new year has seen large-
scale product launches from Adams already, with two new hardware ranges coming to market in particular, the Speedline Super S and Speedline Super LS.
www.adamsgolf.com
SGBGOLF 11
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