club sets
Setting up for the year I
Out with the old and in with the new. The golf trade is being presented with a heck of a hardware line-up from the manufacturers for 2013. Here is just a selection of sets
n 2012, over 65% of core golfers (those who play at least 12 times a year) in the mature markets of the UK and Germany told SPORTS MARKETING SURVEYS INC. that having new clubs custom-fi t was either ‘Important’ or ‘Very important’. If more golfers can become better educated, this percentage will only rise, and it emphasises how critical it is for club professionals to off er a custom-fi tting service. It should be part of a complete
game improvement programme promoted in every pro shop, and it is a service that naturally engenders customer loyalty. It became clear in 2012 that
golfers are embracing the benefi ts of adjustable drivers, and there have never been more adjustable drivers on off er from the leading manufacturers than in 2013. TaylorMade has increased the range of fi tting with its new R1, while Ping has introduced an adjustable hosel
to its G series for the fi rst time, in the new G25. Incidentally, SMS INC. research shows that in 2012, in each of the UK, France, Germany and Scandinavia, the top four driver brands considered for purchase were TaylorMade, Ping, Callaway and Titleist. In 2013, a number of brands are threatening to break into that top four, not least Nike with its VR_S Covert, and Cobra with its new AMP Cell.
6
PING
G25 It’s a new routine for Ping in 2013, with a January introduction of the G25 series. Due at retail in February, the new line is lead by the fi rst G-series driver off ering adjustable loſt . G25 fairway woods and hybrids come with low profi le clubheads, while Ping promises high launch and greater forgiveness with its sleek G25 irons.
RRP: Driver: £299 Fairway: £199 Hybrid: £170
Irons: £80 per club (steel); £100 (graphite)
www.ping.com Contact Richard Payne e:
richard.payne@
sportsmarketingsurveysinc.com t: + 44 (0) 1932 345 539
www.sportsmarketingsurveysinc.com
TAYLORMADE
R1, RBZ Stage 2 & RocketBladez
The R1 driver is due at retail from February 1, and off ers the greatest range of adjustability TaylorMade has ever produced, with 168 possible settings. Rocketballz Stage 2 Fairway woods and Rescue clubs promise greater distance than their fi rst-generation predecessors, while ‘speed pocket’ slots in the soles of the RocketBladez irons should boost trajectory.
RRP: R1 Driver: £349 RBZ Stage 2 Fairway: £189 RBZ Stage 2 Rescue: £149
RocketBladez Irons: £549 (8 clubs, steel); £649 (graphite)
www.taylormadegolf.eu
DRIVING THROUGH EUROPE When it comes to purchasing new drivers, the French are Europe’s big spenders. SMS INC. research shows that on average, French golfers spent €214 on new drivers in 2012, higher than in the UK, Germany and Scandinavia.
| SGBGOLF
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