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Sustainability Leaders Awards 2012 Other ideas include Hyper Village


which explored a rural ‘high tech and high nature lifestyle’ and the ‘Internet of Things Academy’ that serves to address an emerging new digital divide by mak- ing coding and data accessible to every- one.


The project started with a global inter- view programme and desk research undertaken by FFF.


Following this,


necting with products in a more mean- ingful way. “We need to make things that have a longer life. For this, they need to be multi-functional, modular, beautiful and personalised,” he said.


“So instead of getting another free phone every time you upgrade, it allows the user to have a stronger relationship with their existing phone and attach some meaning to it, like you would as a child with a teddy bear.”


four scenarios were created and shared, demonstrating what life could be like in 2025 based on different sustainabil- ity outcomes. In November, more than sixty leading European sustainability thinkers, artists, designers, scientists and community leaders took part in a crea- tive brainstorm which saw them respond to the 2025 scenarios. Short stories exploring life in 2025 were commissioned from leading authors in a range of genres including Michael Marshall Smith, Marcus Sedgwick, and Lesley Lokko.


In addition, a short story competition was held with The Guardian and a live Q&A and feature pieces were hosted on Guardian Sustainable Business to engage professional stakeholders.


Sony and FFF intend to prototype con-


cepts such as Wandular and are actively seeking input from the wider communi- ty. They say their project is about trans- parency and knowledge sharing – under- standing customers and stakeholders’ hopes and fears for the future and con- necting Sony’s R&D teams with people and issues outside of their immediate agenda.


Sony Europe chief technology officer and FutureScapes technical lead, Chris Clifton said: “From an R&D viewpoint, FutureScapes has been a really interest- ing journey. “It’s certainly refreshing to take a long- er view on innovation out to 2025 and being exposed to such an interesting range of sustainability challenges and external perspectives has been extremely stimulating.”


JUDGES COMMENTS: What made this project stand out was its innovative and sophisticated multi-platform approach, engaging an unusually broad range of participants to generate content and using multiple media to engage with a challenging mix of often hard to reach audiences…And it sounds great fun!


FINALISTS


Scotia Gas Networks BT and EP Consulting CloudApps ENVIRON Tesco


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