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Sustainability Leaders Awards 2012


Stakeholder Engagement WINNER:


Sony FutureScapes


“FutureScapes isn’t about predicting the future or developing next year’s product line up, it’s about getting better at imagining the possibilities – together.”


Sony Europe believes that creativity, imagination and above all, a collabora- tive effort are crucial in developing sus- tainable solutions for the future. That is why, together with Forum for the Future (FFF), it is working in tandem to ally Sony’s R&D experts with Europe’s smartest thinkers, doers, writers and activists.


Through a combination of interviews, face–to-face workshops, media-partner- ships and social media, their collective brief was to explore different scenarios for life in 2025 and to develop sustain- able lifestyle and technologies to match. Sony’s Futurescapes project


around four themes - products, places,


platforms, and philosophies, all of which could help inspire a more sustainable future.


centres


One of the concepts, Wandular, explores how to promote product longevity in a move towards a circular economy. Sony has envisioned a device that develops


with its consumer over a lifetime: a busi- ness model that evolves to become more service-based. Speaking to edie earlier this year, Sony’s development partner for the concept, Engage by Design’s founder, Rodrigo Bautisa said it was about con-


L-r: Esther Maughan Mclachlan, Sony Europe, Hugh Knowles, Forum for the Future, compere Sue Perkins, edie sales manager David Baldock, Claire Jones, Sony Europe


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