Contents
but as Maxine Perella discovers, John Lewis is determined to take up the gauntlet
Carbon reduction
Fuel efficiency is the ‘most crucial pillar’ of Virgin Atlantic’s sustainability plans. Rob Bell hears how the airline is working to tackle the issue with new monitoring software and low-carbon aviation fuel in a bid to save cash and cut emissions
RADAR News round-up
Businesses must go beyond the limitations of regulation and ensure internal and external auditing is actively incorporated into their day- to-day operations if they want to become market leaders, says UPS. Plus, the brand leaders redesigning their business models; M&S to host Europe’s largest solar wall; jury remains out on choice editing; wind power records best year since 2008
CASE STUDIES Crown Paints
How the paint manufacturer is targeting carbon reduction as it looks towards a more sustainable future
BLOG SPOT
Is your messaging missing the mark?
It’s time for corporations to stop focusing on the tree hugger affiliation if they want to change the behaviour of consumers, argues Leigh Stringer
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